10/16/2026
If your content sounds generic, you’re using AI wrong.
AI scales whatever you hand it. Your audience can spot AI slop in one line, and every generic post chips away at the trust you’ve built.
Four things quietly hurting your brand’s reputation:
• AI exposed your content problem. Give it a vague prompt and you get vague content, published under your name.
• A prompt can’t produce your voice. Your stories, your opinions, the way you see your customer’s problem. That’s the part worth scaling.
• More content is not a marketing strategy. Posting every day, on every channel, about everything doesn’t build trust. Nobody follows a brand for its volume.
• AI multiplies what’s already there. Relationships, expertise, a point of view. Give it something worth multiplying.
Sound familiar? You’re not alone. Save this post for the next time a draft comes back sounding like everyone else.
Comment SLOP and we’ll build your content so it sounds like you.
Want all four takes argued out? Listen to Episode 9 of Marketing Made Creative through the link in our bio.