Insightrix

Insightrix Insightrix is a boutique research agency turning data into clear insights and better decisions.

Founded in 2001, Insightrix provides top-quality research services that combines the science of research with the art of insight. Insightrix provides market research expertise and advisory services to many companies, in both the public and private sector. Our clients rely on us to provide actionable insights to support their most important strategic decisions.

Big news from The Western Canadian Baseball League! Insightrix is proud to support the league as the Eastern Division Ti...
05/14/2026

Big news from The Western Canadian Baseball League! Insightrix is proud to support the league as the Eastern Division Title Sponsor and Official Research Partner.

We’re excited to cheer on the teams, fans, and communities that make summer baseball such a special part of life on the Prairies. ⚾️

The Western Canadian Baseball League is excited to announce it has entered into a multi-faceted partnership with Insightrix.

The partnership will see Insightrix serve as the “Official Research Partner of the WCBL” and the sponsor of the league’s end-of-year awards.

Read more about their organization and our new partnership here:

https://wcblbaseball.com/view-news/3194/insightrix-named-official-research-partner

New data from SaskWatch Research® reveals that Saskatchewan residents would leave a brand over price or a better competi...
05/05/2026

New data from SaskWatch Research® reveals that Saskatchewan residents would leave a brand over price or a better competitor — but 3 in 4 say they'd still come back with the right reason. The win-back window is real. 💡
Want to share your opinion on surveys like this? Join us here: https://www.info.saskwatch.ca/

TEAM SPOTLIGHT - MANNA PAGI 🌟Hello everyone! I'm Manna Pagi, a Research Associate at Insightrix Research, and honestly, ...
04/24/2026

TEAM SPOTLIGHT - MANNA PAGI 🌟

Hello everyone! I'm Manna Pagi, a Research Associate at Insightrix Research, and honestly, I couldn't be happier to be part of this team!

I came on board in early 2024, and it's been quite the journey since. My work spans the full research lifecycle, from crafting surveys and diving deep into data, to building dashboards and pulling together reports that actually tell a story. Every project brings something new, and I genuinely love that no two days look the same.

My background is a bit of a blend. I started out in Computer Engineering, then went on to complete postgraduate certificates in both Big Data Analytics and Research Analysis. Each project and each experience adds a new layer to how I think about and approach problems, and that variety really shaped the way I work today.

What I enjoy most about my work is how it sits right at the intersection of logic and creativity. There's the analytical side, working through the data, spotting patterns, and making sure everything holds up, and then there's the creative challenge of figuring out how to communicate those findings in a way that's clear, compelling, and actually useful.

Another favourite part of my job is building dashboards that bring data to life visually. There's something really satisfying about taking a massive, messy dataset and transforming it into something clean, intuitive, and interactive. For me, the most rewarding moment is when an insight clicks for someone, and you can see it shifting the way they think or the decisions they make. That's what keeps me genuinely excited about this work.

Outside of work, I love unwinding with calligraphy. There is something really grounding about working with your hands and giving your eyes a well-deserved break from the screen!

I'm truly grateful to be part of the Insightrix team, a place where curiosity is encouraged, the work is meaningful, and the people make it all worthwhile.

Cheers to 2026 🥂We are heading into the new year with gratitude, attitude and some exciting things ahead 😏 This past yea...
12/31/2025

Cheers to 2026 🥂

We are heading into the new year with gratitude, attitude and some exciting things ahead 😏

This past year was one of growth for Insightrix. We strengthened our work, welcomed new perspectives, and supported more organizations than ever before in turning insights into action. We do so with momentum, curiosity, and a meaningful milestone marking the year ahead: 25 Years in Business.

Thank you for being part of the Insightrix journey.
Here’s to a new year of clarity, continued curiosity, and everlasting success.

Holiday shopping in Saskatchewan isn’t about excess. It is about confidence, value, and smart choices.Our newest researc...
12/23/2025

Holiday shopping in Saskatchewan isn’t about excess. It is about confidence, value, and smart choices.

Our newest research shows:
• Why earned trust matters more than ads
• How social and digital channels support decision-making
• What brands must do to connect with savvy consumers in Saskatchewan

Access the Saskatchewan Shopper Intelligence Report now:
https://insightrix.com/the-saskatchewan-shopper-intelligence-report-2025/

What does it actually look like behind the scenes at a market research firm?Inside Insightrix 2025 offers a candid look ...
12/19/2025

What does it actually look like behind the scenes at a market research firm?
Inside Insightrix 2025 offers a candid look at the people, processes, and moments that shape our work — from collaboration and problem-solving to the realities (and humour) of research life.

Whether you’re a client, partner, or someone curious about how market research really works, this is a glimpse inside Insightrix as we head into 2026.

https://youtu.be/5xe7Bhp2bkQ

What does it actually look like behind the scenes at a market research firm?Inside Insightrix 2025 offers a candid look at the people, processes, and moments...

Rider Nation, the moment we’ve waited 12 years for is finally here. The Saskatchewan Roughriders are officially on their...
11/14/2025

Rider Nation, the moment we’ve waited 12 years for is finally here.

The Saskatchewan Roughriders are officially on their Grey Cup run, and Insightrix is proud to stand beside them as their Official Research Partner.

From fan insights to community engagement, we see firsthand how powerful Rider pride truly is, and this year, the momentum is undeniable.

Let’s rally behind our team as they take on Montreal in the biggest game of the year.

Go Green, Go!

10/13/2025

Interested in a chance to win a $150 gift card?
PEPP's member satisfaction survey is open today!

Each year, we invite our members to share their thoughts through our annual survey.
Why? Because it helps us understand what we're doing well and where we can improve.

For a chance to win one of three $150 gift cards, simply complete the survey in the email from our research partner, Insightrix, and you could be one of the lucky winners -- it's that easy!

Insightrix will start sending out email invitations today, but be sure to complete it right away as the survey will close once we have enough responses!

🚨 Mark your calendar - this is happening, TOMORROW! Meet Neurolytrix — our brand-new, AI-powered platform that delivers ...
06/18/2025

🚨 Mark your calendar - this is happening, TOMORROW!

Meet Neurolytrix — our brand-new, AI-powered platform that delivers ad insights in seconds, not weeks. 🎯

Join our 30-minute webinar to see it in action — we’ll walk you through a live test and show how to optimize creative using neuroscience + predictive analytics.

👉 Reserve your spot now: https://lnkd.in/gcF7eYsp

It’s finally here, Rider Nation!We’ve been a proud partner of the Saskatchewan Roughriders  since 2021, and we’re beyond...
06/05/2025

It’s finally here, Rider Nation!

We’ve been a proud partner of the Saskatchewan Roughriders since 2021, and we’re beyond excited for today’s 2025 home opener.

For us at Insightrix, it’s more than football — it’s about the power of research to elevate one of Saskatchewan’s biggest brands and help them better understand and serve Rider Nation.

📍 Join us at Mosaic Stadium
🗓 TONIGHT | ⏰ 7PM
🎟 Get your tickets: Riderville.com

Let’s pack the stands.
Let’s raise the volume.
Let’s show the CFL that THIS is our house.

See you tonight!

05/26/2025

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#220/536 2nd Avenue North
Saskatoon, SK
S7K2C5

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