Insightrix

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Insightrix

Insightrix is a boutique research agency turning data into clear insights and better decisions.

Founded in 2001, Insightrix provides top-quality research services that combines the science of research with the art of insight. Insightrix provides market research expertise and advisory services to many companies, in both the public and private sector. Our clients rely on us to provide actionable insights to support their most important strategic decisions.

10/16/2026

According to a made up statistic, stores are selling Christmas decorations earlier and earlier every year.

10/09/2026

TEAM SPOTLIGHT - TRYSTAN HUGHES 🌟

Hello everyone! I'm Trystan Hughes, the newest member of the Insightrix team, joining as our Proposal & Opportunities Specialist, and I'm loving every minute of being the new kid on the block!

I joined the team at the end of August, and my role is a bit of a mix of matchmaker and salesperson. I help connect organizations with the research tools and expertise they need to answer the questions that matter most. I've also been lending a hand with marketing and sales materials, so my creative background has been getting plenty of use!

My path to research wasn't exactly a straight line. I studied New Media Communications and have worked across graphic and video design, business development, and customer service. This role brings together a lot of those experiences, and I've loved learning something new every day.

One of the biggest surprises so far has been just how many industries rely on market research. Getting to see how research can help organizations better understand their customers, employees, and communities has been pretty eye-opening. And getting a peek at some of our work with the Saskatchewan Roughriders hasn't hurt either!

What stands out most about Insightrix is the people. We're a lean team, but everyone brings a wealth of knowledge and their own area of expertise. Everyone has been incredibly generous with what they know, and I've already learned a ton. I've even become the unofficial SharePoint guide, so if you can't find a file, I'm your gal!

Outside of work, I'm a big-time weightlifter, an avid reader, and I love sewing my own clothes, especially Halloween costumes. This year, my husband, son, and I are going as a Magic School Bus crew! When I'm not doing any of that, you'll probably find me hiking, exploring trails at Candle Lake, or taking a river walk in Saskatoon.

If there's one thing I've learned so far, it's to stay curious. Ask the questions, try something outside your comfort zone, and don't be afraid to take the long way around. As Ms. Frizzle would say, "Take chances, make mistakes, get messy!"

I'm so happy to be part of the Insightrix team and can't wait to see what's next!

10/03/2026

Today, Insightrix turns 25! 🎉

On October 3, 2001, we started with a simple belief: better decisions start with better understanding. Nearly 5,000 projects later, that belief still shapes everything we do.

Our methods, tools and team have grown a lot since then. How we work hasn't changed. We start with the decision you need to make, and our senior researchers stay involved from design to the final presentation.

Thank you to our team, past and present, who built this company one project at a time. And thank you to our clients, partners, SaskWatch and Prairie Insights members, and everyone who has shared their views with us. You are the reason this work matters.

Here's to the next 25! 🍾

10/01/2026

A snapshot of what our SaskWatch members have to say on the 4-day work week. 🗓️

Most have a favourable view of the idea, with work-life balance as the main appeal and reduced pay as the main concern. Swipe through to see what members told us. ➡️

Want to share your opinion on surveys like this? Join us here: https://saskwatch.ca/

09/18/2026

Country Music Week lands in Saskatoon this week. Naturally, we turned it into a survey.

How country are you, really? Tell us in the comments 🤠

09/15/2026

Have a question for Saskatchewan?

OnTopic is Saskatchewan’s shared omnibus survey, running since 2008.

The idea is simple: multiple organizations share the cost of fieldwork, so you pay for your questions, and nothing else.

800 Saskatchewan adults.
In field twice a month.
Results one week after field close.

Have a question you want answered? Book your questions for the next field date.

[email protected]

09/11/2026

Social listening gives you the data. Insightrix gives you the insight.

With YouScan, we help you see what people are saying about your brand, how they feel, and what’s driving the conversation.

But collecting the data is only the first step.

Our research team helps you turn those conversations into meaningful insights. What’s moving, why it matters, and what you should do next.

YouScan + Insightrix research expertise = social listening you can actually act on.

09/09/2026

What a Labour Day Classic! 💚

Congratulations to the Saskatchewan Roughriders on the win! SaskWatch was out cheering, celebrating, and soaking up the game-day energy with Rider Nation.

What a day! 🙌

09/08/2026

Two platforms. 94% of Saskatchewan.
Facebook and YouTube alone reach 94% of SK adults every week.

No other combo comes close. If your media plan skips one of these, you're skipping a huge chunk of your audience.
📊 From our 2026 Saskatchewan Social Media Landscape study.

Get your copy here: https://bit.ly/2026SocialMediaReport

Questions? Reach out to us at [email protected]

08/28/2026

Your campaign is getting great engagement. But something isn't adding up.

People aren't talking about the campaign. They're talking about a problem with your customer service.

And the conversation is growing across social media, forums, news sites and other online channels.

Would you know it was happening?

Social listening helps you uncover those conversations across platforms, so you can understand what people are saying, how they feel, and what's shaping perceptions of your brand.

Listen closer. Understand better. Make smarter decisions.

💬 Curious what people are saying about your brand? Reach out for a walkthrough.

Address

#220/536 2nd Avenue North
Saskatoon, SK
S7K2C5

Website

https://www.insightrix.com/

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