Insightrix

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Insightrix

Insightrix is a boutique research agency turning data into clear insights and better decisions.

Founded in 2001, Insightrix provides top-quality research services that combines the science of research with the art of insight. Insightrix provides market research expertise and advisory services to many companies, in both the public and private sector. Our clients rely on us to provide actionable insights to support their most important strategic decisions.

08/28/2026

Your campaign is getting great engagement. But something isn't adding up.

People aren't talking about the campaign. They're talking about a problem with your customer service.

And the conversation is growing across social media, forums, news sites and other online channels.

Would you know it was happening?

Social listening helps you uncover those conversations across platforms, so you can understand what people are saying, how they feel, and what's shaping perceptions of your brand.

Listen closer. Understand better. Make smarter decisions.

💬 Curious what people are saying about your brand? Reach out for a walkthrough.

08/27/2026

🎪🏈 The Greatest Show on Turf is coming to Mosaic Stadium! 💚

It’s Family Day Carnival time as the Saskatchewan Roughriders take on the Toronto Argonauts on August 29 at 5:00 p.m. CST!

Game day will feature:
🎸 Battle of the Bands in Riderland Park
🏈 Engelheim Minor Football Showcase
📣 Rider Jr. Cheer Performance at halftime
🎪 Family-friendly carnival fun
🏟️ Fans on the field after the game

As a proud Saskatchewan Roughriders partner, we’re excited to cheer on the Riders and soak up another great night at Mosaic Stadium!

Wear green, bring your crew, and let’s make some noise! 💚🏈

08/25/2026

Twenty-five years of asking Saskatchewan questions, and the pattern holds: people are rarely done.

We asked 816 Saskatchewanians about the milestones in their lives. What they'd reached, which one mattered most, and what's still ahead. Even among those with a home, a career and a family behind them, the list of what's next was never empty.

That's our own, Yaindrrila Barua on convocation day! 🙌

A milestone isn't a finish line. It's the thing you build the next one on.

🔗 Read the milestones report: https://bit.ly/25Series

08/20/2026

🎉 Insightrix is turning 25!

To celebrate 25 years, we asked Saskatchewan about the milestones that shape our lives. What people have achieved, which milestone matters most, and what advice they’d give to someone just starting out.

816 responses later, we found:

🏠 3 in 4 Saskatchewan residents own a home
❤️ 61% of parents say parenthood is the milestone that matters most
🌱 Home ownership, careers and volunteering feel especially meaningful to those who reached those milestones within the past five years.

Swipe through to explore the findings, then follow our 25 Series and read the full report for the story behind the numbers.

👉https://bit.ly/25Series

08/18/2026

Congratulations to the Saskatoon Berries Baseball, 2026 WCBL Champions! 🍾⚾

We’re proud to partner with the , and even prouder to share a city with this incredible team. Congratulations on an amazing season!

08/13/2026

Twenty-five years ago, Insightrix started with a simple idea: ask better questions, and listen carefully to the answers.

To mark the milestone, we’re launching the 25 Series — a year-long look back at a quarter century of research. Throughout the year, we’ll revisit findings, insights and stories that reflect what we’ve learned from listening.

The first release is live now: milestones, meaning and advice from Saskatchewan residents.

Follow along all year: https://info.insightrix.com/25-Series-3VuXdhYSbtu3

08/11/2026

TEAM SPOTLIGHT - RYAN KIMMERLY 🌟

Meet Ryan, one of the creative minds behind Insightrix Studio. He specializes in providing creative direction for turning data into visual storytelling.

In this Team Spotlight, Ryan shares how heavy metal, filmmaking, and anthropology have shaped the way he approaches market research, and why the work is more than surveys and focus groups.

At its core, Ryan believes market research is about understanding people and the stories behind what they do. He's pretty good at shredding a guitar, too.

08/10/2026

Attended The Exchange Folk Festival? 🎶

How was your overall experience at the festival? Fill out this short survey, powered by Insightrix Research, and share your feedback to help make future festivals even better.

Take the survey: https://beacon.insightrix.com/survey/selfserve/53b/260715 #?

The Exchange
SaskWatch Research
Insightrix

08/07/2026

🎶Big news, Saskatchewan!

The Exchange Folk Festival, SaskWatch Research®, and Insightrix Research are teaming up!

Sign up for SaskWatch before December 1, 2026, and you'll be entered for a chance to win your choice of a Sony PlayStation 5 or a Dyson Airwrap Hair Styler.

🎮 ✨

Plus, you'll become part of Saskatchewan's paid online research community, where your opinions earn rewards and help shape decisions across the province.

Sign up today!👇

🔗 https://panel.saskwatch.ca/exchangefolkfestival

08/06/2026

🤠🏈 Saskatchewan Roughriders Farm Show – Country Game!

As proud Roughriders partners, we’re excited to cheer on the Saskatchewan Roughriders as they take on the Ottawa REDBLACKS this Friday, August 7.

Don’t forget to wear green and show your Rider pride! 💚

Want to have your say on the issues that matter in Saskatchewan? Join the SaskWatch Research® panel and share your opinions in upcoming surveys: https://info.saskwatch.ca/

Address

#220/536 2nd Avenue North
Saskatoon, SK
S7K2C5

Website

https://www.insightrix.com/

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