Bare PR

Bare PR PR for the change makers, we are the PR consultancy for brands who want to do business better. We sp

A PR and brand communications consultancy for those who want to influence and communicate, we are the PR consultancy for brands who want to do business better. How you communicate has the power to shape the way people think about your brand or service and relevance in their lives and mutual trust.

08/09/2026

Second Hand September is on 💃🏼♻️💚 Consider this your nudge to relove.

And, if you haven’t dipped your toe into preloved, reloved, thrifting, second-hand world yet - this is a pretty good month to start.

We’ve been talking pre-loved and reloved for the past seven years, and the opportunities have only expanded:
• Pre-loved boutiques
• Thrift stores
• Vintage - true vintage & recent vintage
• Online resale sites
• Fashion markets
• Clothing swaps
• Reloved platforms from brands themselves

If buying new is still your default, use September to change it up.

Browse somewhere you wouldn’t normally shop.

Look for something with a story, or just see what you can find before you head straight to the new arrivals.

Your wallet and the environment will thank you 😉

08/09/2026

Second Hand September is on 💃 If you haven’t dipped your toe into preloved, reloved, thrifting, second-hand world yet, this is a pretty good month to start.

We’ve been talking pre-loved and reloved at bare.pr for the past seven years, and the options have only grown:
• Pre-loved boutiques
• Thrift stores
• Vintage
• Online resale
• Fashion markets
• Clothing swaps
• Reloved platforms from brands themselves

So, if buying new is still your default, use September to change it up, browse somewhere you wouldn’t normally shop. Try a different era. Look for something with a story. Swap something with a friend. Or just see what you can find before you head straight to the new arrivals.

You might find a bargain and/or a gem.

You might just discover that second-hand is a whole lot more interesting than you thought.

Consider this your nudge to get reloved.

Shock horror, we’re back onto sustainability 😉 So, let’s go behind, because a sustainable product is a great start, howe...
03/09/2026

Shock horror, we’re back onto sustainability 😉 So, let’s go behind, because a sustainable product is a great start, however, it isn’t the whole story.

Who made it?
Who gets paid?
Who carries the risk?
How does the business behave when there’s no campaign attached?

Because ethics isn’t just the product AND sustainability definitely isn’t just what makes it onto the label.

Look behind the brand. That’s where it gets interesting 💁‍♀️ And yes, more showy showy is still very much in. Save this post - it might come in handy.

Another face in our Dr. LeWinn's Skincare Australia collaboration — and another creator genuinely putting the products t...
02/09/2026

Another face in our Dr. LeWinn's Skincare Australia collaboration — and another creator genuinely putting the products to work in their routine is Anastasiia Wilmshurst.

Anastasiia is a mum of three living in Christchurch, life is busy, the outdoors is never far away, and the South Island weather can certainly put skin through its paces🩵

A DIY and baking enthusiast, outdoor lover and everyday style seeker, she shares what works, the good, the busy and everything in between.

Anastasiia first discovered Dr LeWinn’s around two years ago and was hooked. So when we brought her into this collaboration, it was less about introducing her to the brand and more about the opportunity to explore the range she already knows and loves.

The idea was always to give creators time to use, experience and share the products properly, because the best collaborations have a little time behind them.

We’ll say it: sustainability posts don’t always get the biggest read. Shock horror 😥They can be the ones that get a quic...
27/08/2026

We’ll say it: sustainability posts don’t always get the biggest read. Shock horror 😥

They can be the ones that get a quick glance, a polite nod and a very fast scroll.

But the questions behind them still matter.

Especially now when directed, AI can make almost anything sound credible, and a good-looking sustainability claim can travel a long way before anyone asks what’s actually behind it.

So here’s your reminder to look past the polish ➡️ Save this post. It might come in handy & there are tools to help. In the near-ish future a change is coming to barcoding will help us and brands more - because more showy showy is still in 👏🏼

Meet another of the Dr. LeWinn's skincare collaborators. 7 women, real routines, and a few months to see what happens w...
26/08/2026

Meet another of the Dr. LeWinn's skincare collaborators. 7 women, real routines, and a few months to see what happens when they are part of everyday life. The result? Content grounded in genuine experiences, not just a first impression.

Alicia Haszard is a designer, founder of and mum of three, with a love of creating jewellery that brings together Aotearoa heritage, contemporary design and everyday wellbeing. Creating a beautifully designed, accessible collection also meant making it hypoallergenic.

As someone who experiences eczema, that same considered approach extends to what Alicia puts on her skin and the products she chooses to use.

Fresh from NZFW, Alicia is now bringing that eye for design and attention to detail to her Dr LeWinn’s skincare routine.

A few chapters ago, the world looked a little different.Before the scroll, the swipe and the constant chase for quicker ...
16/07/2026

A few chapters ago, the world looked a little different.

Before the scroll, the swipe and the constant chase for quicker attention, good PR was built on the same foundations it is today: meaningful stories, genuine relationships and trust.

This original logo is part of that story — a nod to the foundations that shaped where it started and the thinking that continues. Since the early days, the landscape has evolved, the platforms have changed, and the way people connect with brands continues to shift.

Our new identity, which came to the fore around 2018, was inspired by natural elements. The circle represents the continuous cycle of listening, creating, engaging, and building reputation, with public relations at the centre. This shows the second set of concepts we saw, and we knew we were there.

Our approach has evolved alongside it, while staying true to what matters most: ethical PR, considered communication, and reputations built over time.

And the bird? It still has a place 😁

15/07/2026

We’ve brought together seven women for a skincare collaboration with Dr. LeWinn's.

Focused on real women, real product use over time — not one-off content.

Our strategy and intention were simple: match the brand with people who are genuinely interested in incorporating the products they need into their routines over a few months, and comfortable sharing their experience as it evolves.

Tamsyn Cornwall is one of those women. Diagnosed with Stage 3B bowel cancer in 2020, she underwent a subtotal colectomy and continues to manage the long-term effects of treatment and life with a J Pouch.

Taking care of her health now extends beyond medication. Staying hydrated and maintaining a consistent skincare routine that supports and strengthens her skin barrier are key focuses.

This is an early-stage collaboration, with each participant beginning to use the range and share honest reflections as they go.

Less about a single moment of endorsement and more about what happens when skincare is lived with over time.

It’s almost beautiful until you realise the subject is a plastic bag, exactly where it was never meant to be.This is the...
08/07/2026

It’s almost beautiful until you realise the subject is a plastic bag, exactly where it was never meant to be.

This is the illusion of plastic: it lasts for minutes in our hands but lingers for generations in our environment.

Since July 2023, the ban on single-use produce bags is preventing an estimated 150 million bags from entering circulation annually.

The only bags we want floating are the reusable totes on their way to the market 💚♻️

02/07/2026

When planning the Baby Steps Goat’s Day Out farm experience, we kept coming back to one thought: the moments creators remember most are the considered ones, and usually behind the scenes.

We sweat the small details, and it has always been important to Baby Steps that their collab families feel and are valued.

One consideration we were well aware of was coming into the event - petrol costs were right up there 🫣With Oakdale Farm set well outside Auckland city, we knew the drive alone would add to the cost for many of the mums attending. Rather than ignoring that reality, we reprioritised some elements, and Baby Steps contributed to petrol costs.

We also organised gift vouchers to be sent out and used on the road — a small but thoughtful detail designed to make the day feel easier from the moment the journey started.

It won’t win awards but we know strong relationships with creators come from being valued and genuinely considered - this is very on brand for Baby Steps 👏🏼👏🏼

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