Ark Advance

16/09/2020

What Now: The Local TV Trends, And What They Mean For You

As reported recently in the NZ Herald, new research commissioned by NZ On Air has highlighted the further dramatic growth in reach of the various online video/AV media channels.

While this is not a new trend, the Where Are The Audiences? study – conducted by research agency Glasshouse Consulting – does shine a helpful light on Kiwis and our viewing habits, especially where digital marketing is concerned.

Read the full blog on our website:
https://arkadvance.com/local-tv-trends/?preview=true&_thumbnail_id=4668

24/08/2020

Photography 101 To Support Your Digital Marketing.

As anyone with a smartphone knows, social media platforms are a richly visual experience. As well as their entertainment value, they have provided the world with arguably the biggest possible marketplace for businesses to display their wares. Humans read, we listen, but before anything else, we look – making eye-catching imagery a powerful tool in your marketing arsenal.

Read the full blog here: https://arkadvance.com/photography-101/?preview=true&_thumbnail_id=4767

30/07/2020

The Vision Advantage: Virtual Showrooms

With the most arduous restrictions of COVID-19 behind us (for now), New Zealanders are starting to spend money again – most notably on domestic travel and home improvements.

But while we are able to resume local travel and trade freely in the community, it’s inevitable that showrooms and previously packed-out home show events will see a decline in traffic.

Read more in our latest blog post: https://arkadvance.com/virtual-showrooms/

05/12/2019

ARK Advance founder and GM Chris Price takes a deeper look into his crystal ball of online marketing. What do you see, Chris?

“Well, after another year in the business and now 17 years in this space, I can list for you the most obvious topics that I think are worth some planning time in 2020"

Read the full list here: http://bit.ly/365sheV

20/11/2019

You Have Reached Your Destination: Profitable Digital Marketing

Most people buy their digital marketing by aimlessly following people who they think are taking them along the right route. Wouldn't it be great if there was a navigation system that directed your advertising spend to company profits with the same certainty as Google Maps?

http://bit.ly/2pBIZTL

30/10/2019

The Bridges of Silicon Valley: Maximising your Facebook and Google Advertising

They are run by separate companies, but wouldn’t it be great if the insight you build in one could be transferred to the other?

Here are a couple of strategies that can help you build a bridge between the giants of Silicon Valley: http://bit.ly/36p2Gij

20/10/2019

Writing Ads - While The Competition Watches

In our last post, we touched on the topic of tailoring your marketing message to resonate with particular audiences. This is a challenge in itself, and even more so when your competitors’ ad is going to be right alongside it for comparison. No pressure!

Read the full post here: http://bit.ly/2N0uzW9

06/10/2019

Two Shapes To Help You Buy Your Digital Advertising With Confidence

As you probably know by now, each of your potential customers is absolutely unique… just like everybody else!

This can make budgeting for digital advertising an extra tricky process. There are potential weightings across all the main platforms, and the measurements involved can seem complex to start with.

Fortunately, ARK Advance has developed visual tools to help apply your own business parameters, and guide you to a sound, logic-based decision. Read the full article here: http://bit.ly/2Vjokz6

01/10/2019

Five Metrics for Marketing a Successful Service Business

There aren’t fifty, and likewise there isn’t just one “weird tip” for digital marketing success. Here are five metrics that can help guide the improved performance of online marketing for your service business: http://bit.ly/2nB0zpT

15/09/2019

If you’re a regular internet browser, which is most of us these days, you’ll no doubt have noticed certain types of ads popping up with some regularity that are directly related to the websites you have visited prior.

It’s all part of a service called remarketing and when used wisely, it’s a really handy way to reinforce your brand and encourage your potential customers to take action...

If you’re a regular internet browser, which is most of us these days, you’ll no doubt have noticed certain types of ads popping up with some regularity that are directly related to the websites you have visited prior.  It’s all part of a service called remarketing and when used wisely, it’s...

15/09/2019

There are a lot of unknowns when it comes to advertising online, especially at the beginning.

You may start with a very clear idea and definition of what it is you’re offering; but as you further consider the diverse needs and viewpoints of your potential clientele, you might not feel confident in deciding which words or phrases are going to have the greatest impact...

There are a lot of unknowns when it comes to advertising online. Fortunately, help is at hand, in the form of Google’s own responsive search ads.