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Superbrands Romania The benchmark for branding & brand reputation in Romania. A worldwide program for exceptional brands. powered by BDR Associates

The stamp is the part the world sees.𝑾𝒉𝒂𝒕 𝒄𝒐𝒎𝒆𝒔 𝒘𝒊𝒕𝒉 𝑺𝒖𝒑𝒆𝒓𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒕𝒖𝒔? A great deal more.▪️ The 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐆𝐚𝐥𝐚, the ...
29/10/2026

The stamp is the part the world sees.
𝑾𝒉𝒂𝒕 𝒄𝒐𝒎𝒆𝒔 𝒘𝒊𝒕𝒉 𝑺𝒖𝒑𝒆𝒓𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒕𝒖𝒔? A great deal more.

▪️ The 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐆𝐚𝐥𝐚, the signature event of the programme and the culmination of every edition.

This is an evening in tribute to the brands that have earned the status, among more than 200 CEOs, marketers, business leaders and members of the Honorary Council.

It is also the evening the edition’s volume, 𝐓𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐁𝐨𝐨𝐤, is launched, with the story of every brand in its pages.

The previous gala was held on 26 May 2025 at the Royal Palace in Bucharest, where the Honorary Recognition Award went to Transilvania International Film Festival (TIFF) and Romanian Business Leaders.

▪️ A year-round presence on the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 social media channels: dedicated collaborative posts and stories, video reels and features in the LinkedIn newsletter, alongside co-created content, campaigns and contests.

▪️ The CEO Interviews, published on the Superbrands Romania and Superbrands Worldwide platforms, which carry a brand’s story well beyond Romania.

📊 The previous edition, in numbers: 36 brands, more than 26 million unique impressions, more than 100 editorial articles and twelve months of continuous visibility.

Every brand awarded Superbrands status becomes part of this ecosystem of recognition, in a network that spans more than 90 countries.

Status, in the end, is a place among peers.

The next gala, and with it the twelfth volume, is announced for early 2027.

💬 The full story unfolds in our posts marked in gold, every Thursday.
It continues in November.

Innovation that lasts has another name: legacy.For the first time, the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 judges business bran...
28/10/2026

Innovation that lasts has another name: legacy.

For the first time, the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 judges business brands on Innovation.

𝐓𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐂𝐨𝐝𝐞 closes the month with the criterion that gives the 12th edition its name: 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏.

It sits at the heart of 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲, an edition shaped by the demands of our time.

The concept celebrates brands that turn innovation into lasting value while remaining consistent in the trust they inspire: the architects of progress.

📊 78% of consumers would be more willing to choose an innovative brand over a familiar alternative offered at a similar price. Innovation, as a criterion, recognises brands that keep evolving through their products, services, technologies and customer experiences, and that can anticipate change and remain relevant.

Innovation, in other words, is a mindset before it is a product.

Every brand that lasts was, at some point, something new.

Which innovation in your category has quietly become a habit?

💬 The full code unfolds, one attribute at a time, in our posts marked in blue, every Wednesday. It continues in November.

Some invitations are earned long before they are sent.Step four out of four: 𝐓𝐡𝐞 𝐈𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧.Once the verdicts are in, th...
27/10/2026

Some invitations are earned long before they are sent.
Step four out of four: 𝐓𝐡𝐞 𝐈𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧.

Once the verdicts are in, the brands that come through the evaluation are invited to join 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚. Participation is by invitation only.

The invitation brings with it everything the status stands for: the stamp, a place in the Book and a seat at the gala in early 2027.

This is where an evaluation becomes a tribute.

𝐓𝐡𝐞 𝐥𝐨𝐧𝐠 𝐥𝐢𝐬𝐭. 𝐓𝐡𝐞 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥. 𝐓𝐡𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬' 𝐯𝐞𝐫𝐝𝐢𝐜𝐭. 𝐓𝐡𝐞 𝐢𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧. 𝐅𝐨𝐮𝐫 𝐬𝐭𝐞𝐩𝐬, 𝐨𝐧𝐞 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝.

💬 All four steps are in our posts marked in green, if you'd like to follow the path from the start.

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Congratulations to Superbrands Slovakia on its 14th edition.At the Radisson Blu Carlton Hotel in Bratislava, 34 of Slov...
26/10/2026

Congratulations to Superbrands Slovakia on its 14th edition.

At the Radisson Blu Carlton Hotel in Bratislava, 34 of Slovakia's strongest brands received their Superbrands Awards.

The Honorary Superbrand Award 2026 went to Útulok Tuláčik, an animal shelter in Brezno that has helped more than 12,000 abandoned, injured and abused animals over the past 17 years.

Every national edition runs its own evaluation, in its own market.
Together, they make up the world's largest independent branding and reputation program, present in over 90 countries.

From Bucharest, our compliments to every brand honoured that evening.

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Congratulations to Czech Superbrands on its 14th edition.On 22 September, 58 brands received their Superbrands Awards i...
23/10/2026

Congratulations to Czech Superbrands on its 14th edition.

On 22 September, 58 brands received their Superbrands Awards in the Empire Hall of Slovanský dům, in Prague, a building whose history reaches back to 1695.

The Honorary Superbrands Award 2026 went to SOS Children's Villages, which has supported children and young people without parental care in Czechia since 1970.

Every national edition runs its own evaluation, in its own market. Together, they make up the world's largest independent branding and reputation program, present in over 90 countries.

From Bucharest, our compliments to every brand honoured that evening.

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𝐁𝐨𝐫𝐬𝐞𝐜 and 𝐑𝐨𝐦𝐚𝐪𝐮𝐚 𝐆𝐫𝐨𝐮𝐩 join Superbrands Romania for Edition XII: Borsec in the Consumer category, Romaqua Group in the...
23/10/2026

𝐁𝐨𝐫𝐬𝐞𝐜 and 𝐑𝐨𝐦𝐚𝐪𝐮𝐚 𝐆𝐫𝐨𝐮𝐩 join Superbrands Romania for Edition XII:
Borsec in the Consumer category, Romaqua Group in the Business category.

Borsec's story goes back to 1806, when its spring water was first bottled on an industrial scale. Known as the Queen of Mineral Waters, it marks 220 years of bottling this year.

Romaqua Group, the company behind it, has grown around that source into a portfolio of waters, soft drinks and beers.

This is legacy at work.

Borsec was recognised as Superbrand in 𝑻𝒉𝒆 𝑪𝒉𝒂𝒎𝒑𝒊𝒐𝒏𝒔 2024-2025 edition, and Romaqua Group as Business Superbrand in the same edition. This year, both have successfully passed the evaluation, each on its own track.

Welcome to the Superbrands Romania, 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 edition, Borsec and ROMAQUA GROUP!

Every brand in the programme is selected through the Superbrands independent research. Consumer brands are first reviewed by the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, then by consumers evaluation, all research conducted by Ipsos in Romania. Business brands are assessed by the Superbrands Honorary Council, on four criteria: Quality, Reliability, Distinction and Innovation, the research also conducted by Romania.

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22/10/2026

𝟏𝟏 𝐞𝐝𝐢𝐭𝐢𝐨𝐧𝐬. 𝟐𝟏 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐢𝐞𝐬.

In every country, the centrepiece of the Superbrands programme is the Book:
a hardback reference volume dedicated to the brands that have earned the status.

Every edition of 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐑𝐨𝐦𝐚𝐧𝐢𝐚 has had its own volume, and together they hold more than 410 brand stories.

The story runs from the first volume, published in 2006, to 𝑻𝒉𝒆 𝑩𝒓𝒂𝒗𝒆𝒔, which captured a brand culture reshaped by the pandemic, and 𝑻𝒉𝒆 𝑪𝒉𝒂𝒎𝒑𝒊𝒐𝒏𝒔, which marked twenty years of the programme in Romania.

↳ Each brand in the programme has its own editorial in the Book, shared with stakeholders and at events.

↳ Its Brand Story lives online as well, in the Superbrands Ebook, alongside hundreds of Superbrands publications from around the world.

↳ A brand can also have a bespoke cover, which turns the Book into a volume of its own.

↳ Being featured in this book puts you in the company of the most reputable, most trusted brands, in Romania and in more than 90 countries.

🔗 The eleven volumes are in the first comment.
💬 The full story unfolds in our posts marked in gold, every Thursday.

Next week: The Status.

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Trust cannot be self-proclaimed; it must be earned.Continuing 𝐓𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐂𝐨𝐝𝐞 with 𝑻𝒓𝒖𝒔𝒕.Worldwide, 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 rec...
21/10/2026

Trust cannot be self-proclaimed; it must be earned.
Continuing 𝐓𝐡𝐞 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐂𝐨𝐝𝐞 with 𝑻𝒓𝒖𝒔𝒕.

Worldwide, 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 recognises the brands that have built lasting trust, distinction and market leadership. This edition, 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲, celebrates the brands that innovate while remaining consistent in the trust they inspire.

For consumer brands, Trust is one of the three drivers measured with consumers, alongside Leadership and Dynamism, in independent research conducted by Ipsos in Romania with 1,500 respondents.

It is built slowly, promise by promise, over the years. And it is confirmed by the choices people make over and over.

What makes you trust a brand a second time?

💬 The full code unfolds, one attribute at a time, in our posts marked in blue, every Wednesday. Next week: Innovation.

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The experts have spoken. The second verdict belongs to the public.The experts have spoken. The second verdict belongs to...
20/10/2026

The experts have spoken. The second verdict belongs to the public.

The experts have spoken. The second verdict belongs to the public.
Step three of four: 𝑾𝒉𝒂𝒕 𝒅𝒐 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔 𝒔𝒂𝒚?

Building on the shortlist validated by the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, the evaluation turns to the people who live with these brands every day.

The 1,246 shortlisted consumer brands are evaluated by 1,500 respondents from urban areas across Romania, men and women aged 18 to 54, in an online study conducted by Ipsos in Romania, research partner of the programme for the seventh time.

The research measures 12 attributes, linked to the three drivers that give a brand its value: Leadership, Trust and Dynamism.

This is how the Superbrands status reflects genuine market recognition.

💬 The full method unfolds in our posts marked in green, every Tuesday.
Next week, the final step: the invitation.

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𝐆𝐫𝐨𝐮𝐩𝐚𝐦𝐚 joins Superbrands Romania for Edition XII, both in the Consumer and Business categories.Groupama's story goes b...
19/10/2026

𝐆𝐫𝐨𝐮𝐩𝐚𝐦𝐚 joins Superbrands Romania for Edition XII, both in the Consumer and Business categories.

Groupama's story goes back to 1900, when a few farmers realised they were stronger together. What they created was more than a business: a mutual insurer built on solidarity.

The brand arrived in Romania in 2009 and, by its own account, one simple belief has guided it ever since: genuine care makes all the difference.

This is legacy at work.

Recognised as Superbrand in 𝑻𝒉𝒆 𝑪𝒉𝒂𝒎𝒑𝒊𝒐𝒏𝒔 2024-2025 edition, this year, it has successfully passed the evaluation on both tracks: Business and Consumer brands.

Welcome to the Superbrands Romania, 𝐓𝐡𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 edition, !

Every brand in the programme is selected through the Superbrands independent research. Consumer brands are first reviewed by the 𝐒𝐮𝐩𝐞𝐫𝐛𝐫𝐚𝐧𝐝𝐬 𝐇𝐨𝐧𝐨𝐫𝐚𝐫𝐲 𝐂𝐨𝐮𝐧𝐜𝐢𝐥, then by consumers evaluation, all research conducted by Ipsos in Romania. Business brands are assessed by Superbrands Honorary Council, on four criteria: Quality, Reliability, Distinction and Innovation, the research also conducted by Ipsos.

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