10/09/2026
Programmatic had already failed this six-location retailer twice.
The change was connecting geofencing, audience segments, and site retargeting into one measurable strategy. Each store ran the same three tactics across video and display, making it possible to see what worked.
In three weeks, the pilot generated 562,598 impressions, 467 clicks, and 31 tracked design center appointment requests and inquiries.
Swipe through the campaign structure and results.