06/12/2026
What started as a creative design concept for a trade show booth quickly turned into a $53,000 fundraising success story for Paralyzed Veterans of America. 🎸🇺🇸
Our clients at Freightliner Custom Chassis Corp. wanted a music-themed centerpiece for the National Indoor RV Centers - NIRVC Music City Motorhome Expo. Bob Kiel, our VP of Creative Services, delivered by transforming a thrift store find into a one-of-a-kind custom guitar.
The instrument immediately caught the eye of NIRVC leadership, who decided to pivot from a standard giveaway to a charity auction. Throughout the Expo, the guitar was signed by performing artists—including country star Chris Young, who even played it on stage before helping hype up the live auction crowd.
Thanks to the incredible generosity of the bidders and a personal matching contribution from Young, the auction ultimately reached its final $53,000 total.
We are incredibly proud of Bob's craftsmanship and grateful to FCCC and NIRVC for turning a creative design project into such a meaningful contribution for our nation's heroes. 🙌