Leavened

Leavened Cookie-less marketing optimization tools built by marketers that know analytics and data scientists.

Meet , Leavened’s Chief Technology Officer!Rian leads technology initiatives behind Leavened’s Iterative Hypothesis Tes...
09/03/2026

Meet , Leavened’s Chief Technology Officer!

Rian leads technology initiatives behind Leavened’s Iterative Hypothesis Testing Engine (LIHTE), bringing more than two decades of experience spanning technology strategy, infrastructure architecture, process, and hands-on development.

Before joining Leavened, Rian held technology leadership roles at companies including Vadio, Pearl Travel Tech, Amazon.com, and Zappos.com. His diverse experience helps drive the technology powering Leavened’s approach to modern marketing measurement and analytics.

Meet more of the Leavened team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=rian-schmidt-meet-the-team-page

08/31/2026

Sometimes the biggest obstacle to growth isn't your marketing—it's how you're measuring it.

Watch as Will Parker explains how the wrong measurement approach can hold brands back.

08/25/2026

Attribution is valuable, but it's often misunderstood. Will Parker breaks down some of the biggest misconceptions marketers have about attribution and where its limitations begin.

Meet , Leavened’s Director of Client Strategy! With more than 20 years of experience across marketing operations, media...
08/21/2026

Meet , Leavened’s Director of Client Strategy!

With more than 20 years of experience across marketing operations, media planning and buying, campaign measurement, analytics, and optimization, Carey brings a deep understanding of media to help translate complex analytics into clear, strategic recommendations that drive results.

Throughout her career, Carey has partnered with brands including Tempur Sealy, ThredUp, Ge**er Life, Credit Sesame, and AliveCor to establish measurement KPIs, align data, identify optimization opportunities, and turn insights into action. Based in Warwick, Rhode Island, Carey holds a bachelor’s degree in Business Administration – Marketing from the University of Rhode Island.

Meet more of the Leavened team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=carey-white-meet-the-team-page

08/13/2026

More data doesn't always mean more confidence. Watch as Will Parker discusses why trust has become one of the biggest challenges in marketing measurement today.

Meet , ’s Chief Strategy Officer!As Chief Strategy Officer at Leavened, he helps clients solve complex marketing chall...
08/10/2026

Meet , ’s Chief Strategy Officer!

As Chief Strategy Officer at Leavened, he helps clients solve complex marketing challenges through the intersection of data analytics and strategy. With more than a decade of experience building enterprise products, programs, and strategies, Will partners with brands to improve marketing effectiveness, maximize ROI, and better understand channel performance.

Throughout his career, Will has developed data-driven brand strategies for organizations including Procter & Gamble, Ford Motor Company, CVS Pharmacy, The Home Depot, LG Global, and the U.S. Marine Corps. He also serves on the advisory board for the Branding + Integrated Communications (BIC) Master of Professional Studies program at The City College of New York, where he helps shape the next generation of marketing leaders and regularly lectures on digital marketing and performance analytics.

Learn more about the team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=will-parker-meet-the-team-page

Meet the Team: Sara Moorthy, Leavened’s Managing Partner.Sara Moorthy is a founding team member and Managing Partner at ...
08/04/2026

Meet the Team: Sara Moorthy, Leavened’s Managing Partner.

Sara Moorthy is a founding team member and Managing Partner at Leavened, where she leads product development and helps brands build smarter marketing measurement strategies. With more than 20 years of experience in performance marketing, media, and data analytics, she partners with organizations to design marketing infrastructures, implement measurement solutions, and turn data into actionable business decisions.

Before starting at Leavened, Sara held strategic planning and analytics leadership roles at leading agencies including DraftWorldwide, Y&R/Wunderman, McCann Relationship Marketing, and Publicis. She has worked with globally recognized brands such as Google, Microsoft, Adobe, Toyota, GoPro, and Intuit, and the American Advertising Federation, The One Club, NCDM, and the International Direct Marketing Association have recognized her award-winning work.

Learn more about the team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=meet-the-team-page

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