Leavened

05/28/2026

Marketing measurement is going through a major shift – and this Fast Company article explores exactly why.

As brands move beyond vanity metrics and fragmented reporting, the focus is turning toward measuring real business impact and making smarter decisions with confidence. Read the full article at the link below!

Marketers are being held accountable for revenue without full measurement visibility.

05/26/2026

What exactly is a Marketing Mix Model—and why are more brands relying on it to guide smarter marketing decisions?

At the link, we break down the full details, including how Leavened utilizes to help brands measure impact and optimize performance.

Read more here: https://www.leavened.com/faq/what-is-a-marketing-mix-model/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=what-is-a-marketing-mix-model-faq-page

05/21/2026

isn’t just for enterprise brands with years of data. Will Parker breaks down when and how marketing mix modeling can work for smaller or fast-growing companies—even with limited history.

05/19/2026

ROI is only part of the story. The bigger question is: how is marketing impacting the business as a whole?

In this article, we break down how marketing mix modeling ( ) helps connect marketing activity to real business outcomes—from revenue and customer growth to long-term performance and efficiency. Because stronger measurement should drive stronger business decisions.

Read the full article: https://www.leavened.com/resources/beyond-roi-how-marketing-mix-modeling-connects-marketing-to-real-business-outcomes/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=beyond-roi-how-marketing-mix-modeling-connects-marketing-to-real-business-outcomes-article

05/15/2026

What happens if you move budget from one channel to another? Or double down on a top performer? Will Parker explains how helps brands test “what-if” scenarios before making high-stakes decisions.

05/13/2026

Marketing doesn’t happen in a vacuum – and measurement shouldn’t either.

In this article, we explore how marketing mix modeling ( ) accounts for the real-world factors that impact performance, from seasonality and economic shifts to promotions, competition, and changing consumer behavior. Because understanding why performance changes is just as important as knowing that it changed.

Read the full article: https://www.leavened.com/resources/measuring-marketing-in-the-real-world-how-mmm-accounts-for-what-impacts-performance/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=measuring-marketing-in-the-real-world-article

05/07/2026

Marketing attribution is how you assign credit to the touchpoints that lead to a conversion—helping you understand which channels are influencing results and where your spend is working.

See the full definition: https://www.leavened.com/faq/what-is-marketing-attribution/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=what-is-marketing-attribution-faq-page

05/05/2026

Marketing mix modeling isn’t just another tool in the stack—it’s the intelligence layer that connects everything.

In this article, we break down how moves beyond siloed dashboards to unify your data, reveal what’s actually driving performance, and power smarter decisions across your entire marketing ecosystem. Because when your measurement sits at the center, every strategy gets sharper.

Read the full article: https://www.leavened.com/resources/marketing-mix-modeling-as-the-intelligence-layer-of-the-modern-tech-stack/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=MMM-as-the-intelligence-layer-of-the-modern-tech-stack-article

05/01/2026

Markets change. Media habits shift. Will Parker dives into how often a marketing mix model should be updated to stay accurate—and why “set it and forget it” doesn’t work anymore.

04/28/2026

Marketing measurement is about understanding how your marketing drives real business outcomes—not just reporting results.

Read more here: https://www.leavened.com/faq/what-is-marketing-measurement/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=what-is-marketing-measurement-faq-page