Leavened

10/20/2026

isn’t just for analysts. It can help teams across an organization make smarter, more informed decisions about marketing investments.

Who should be using , and how can it support better business outcomes?

Find out in our latest article here: https://www.leavened.com/resources/who-in-the-organization-should-be-using-marketing-mix-modeling/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=who-in-the-organization-should-be-using-MMM-article

10/16/2026

One size fits none. Your measurement strategy should be as unique as your business.

’s approach to goes beyond generic models to help you optimize your current media mix, uncover efficient growth opportunities, and build lasting measurement knowledge within your team.

No cookie-cutter solutions. Just clear, actionable insights to help you make smarter decisions and get more from your marketing investments.

Ready to rethink your approach to measurement? Learn more about Leavened here: https://www.leavened.com/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=one-size-fits-none-graphic

10/14/2026

Looking for marketing measurement with expert support?

Leavened offers flexible solutions to meet your needs, whether you want hands-on guidance or prefer to manage measurement in-house.

Learn more here: https://www.leavened.com/faq/do-you-provide-hands-on-service/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=do-you-provide-hands-on-service-faq-page

10/09/2026

Is there really a “perfect” attribution model?

As marketing measurement becomes more complex, the better question may be: Which measurement approach is right for the decision you’re trying to make?

This MarTech article explores why attribution, MMM, experimentation, and other measurement approaches each have a role to play, and why marketers shouldn’t expect one model to answer every question.

Read the full article at the link below!

No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead.

10/07/2026

Clicks, impressions, and ROAS can tell you what happened. But do they tell you what actually drove business growth?

explores how marketers can move beyond activity-based metrics and connect marketing investments to real business outcomes, with measurement that supports smarter decisions, better planning, and greater impact.

Read the full article here: https://www.leavened.com/resources/from-activity-to-impact-reconnecting-marketing-to-business-performance/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=from-activity-to-impact-article

10/02/2026

Markets change. Consumer behavior changes. Your media mix should evolve too.

Watch as Will Parker discusses when brands should reevaluate where they're investing their marketing dollars.

09/30/2026

How quickly can you get results with ?

Marketing measurement shouldn’t take months to deliver actionable insights. See how Leavened helps teams move from data to decisions faster.

Learn more here: https://www.leavened.com/faq/leavened-quick-results/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=faq-how-does-leavened-work-so-quickly-page

09/23/2026

What if you could offer advanced marketing measurement under your own brand without building the entire solution from scratch?

’s white-label solution gives agencies, platforms, and consultancies the flexibility to own the measurement experience while leveraging sophisticated , forecasting, optimization, and analytics capabilities.

Learn how organizations can take ownership of measurement without taking on the overhead: https://www.leavened.com/resources/white-label-no-compromise-how-leavened-enables-organizations-to-own-measurement/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=white-label-no-compromise-article

09/18/2026

Just because two things happen together doesn't mean one caused the other.

Watch as Will Parker explains the difference between correlation and causation—and why it matters when measuring marketing performance.

09/15/2026

Meet Matt O'Connor, ’s Lead Developer!

With more than 15 years of experience in software development and data analytics, Matt leads Leavened’s development team and oversees the products they build, from solving complex scaling challenges to bringing major, multi-million-dollar projects to market.

Before joining Leavened, Matt held developer and leadership roles at Marin Software, ShiftWise, and . Throughout his career, he has built systems designed to handle big data, modernized legacy processes, and automated business tasks to reduce overhead and improve efficiency. Matt holds a Bachelor’s degree in Computer Science from Western Oregon University.

Meet more of the Leavened team here: https://www.leavened.com/about-us/?utm_medium=organic-social&utm_source=facebook&utm_campaign=leavened&utm_content=matt-oconnor-meet-the-team-page