Audio in the Trees

10/09/2026

I thought I'd end up in William Gibson's Neuromancer. Somehow I landed in Pattern Recognition, with more spreadsheets and considerably worse vocabulary.

One monitor: Zuckerberg's advertising casino, bidding on human attention to sell tickets for my friends. I'm basically a digital bookie with a Meta login. LinkedIn calls it AI-native omnichannel demand orchestration.

Other monitor: a completely legal Icelandic gin pipeline, held together by liquor licenses, shipping regulations, and Shopify. Cyberpunk botanical bootlegging. Excellent compliance paperwork. Somehow, this is my actual job.

10/08/2026

[shakes fist at cloud]

09/24/2026

Courts: Pay $17B and promise to do better.
Zuck: We made the Black Mirror keychain.

08/28/2026

There’s nothing wrong with posting the flyer. There’s something wrong when posting the flyer is the plan.

08/26/2026

Fourteen years is a long time to use the same tool. It’s also a pretty good test of whether that tool actually fits the way you work.

Buffer recently wrote about Audio in the Trees, how the agency has changed over the years, how the work has evolved, and why Buffer has stayed part of the system since 2012. There’s a lot in here I recognize, especially the value of keeping things simple, trusting the strategy, and building systems that can grow with the work.

I’m proud of this one. Thanks to Buffer for taking the time to tell the story 💕

From viral photo booth mishaps to hamburger photos that packed a bar, Jeff Simmons shares how his boutique agency manages 23 channels for a dozen clients using Buffer.

08/25/2026

08/21/2026

The expensive part of free social media is usually the people spending their day doing it.

08/06/2026

07/08/2026

still not going 🙅🏻‍♂️