Audio in the Trees

08/28/2026

There’s nothing wrong with posting the flyer. There’s something wrong when posting the flyer is the plan.

08/26/2026

Fourteen years is a long time to use the same tool. It’s also a pretty good test of whether that tool actually fits the way you work.

Buffer recently wrote about Audio in the Trees, how the agency has changed over the years, how the work has evolved, and why Buffer has stayed part of the system since 2012. There’s a lot in here I recognize, especially the value of keeping things simple, trusting the strategy, and building systems that can grow with the work.

I’m proud of this one. Thanks to Buffer for taking the time to tell the story 💕

From viral photo booth mishaps to hamburger photos that packed a bar, Jeff Simmons shares how his boutique agency manages 23 channels for a dozen clients using Buffer.

08/25/2026

08/21/2026

The expensive part of free social media is usually the people spending their day doing it.

08/06/2026

07/08/2026

still not going 🙅🏻‍♂️