Codebreak

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Codebreak Helping founder-led businesses grow with profitable performance marketing, conversion-first websites, and standout creative. Serious about scaling? So are we 🔥

Helping owner-managed service businesses scale with ROI-driven ads, websites, and AI. We're entrepreneurs who happen to be brilliant marketers - not the other way around. We understand profit, growth, and what it takes to protect what you've built. We work with service business owners who want sustainable, scalable growth without the gambling. Real ROI. Real results. Zero nonsense.

2024 Marketing Agency of the Year - SME Awards 🏆

Ready to stop wasting money on marketing that doesn't work? Apply for a call 👇

https://calendly.com/d/cwyh-z7v-njz

If you’re turning over seven figures and still can’t tell which marketing actually makes you money, we built Codebreak f...
13/10/2026

If you’re turning over seven figures and still can’t tell which marketing actually makes you money, we built Codebreak for you.

You got here on graft, word of mouth and being good at the job. Then it plateaued, and nobody could explain why.

You’ve probably been burned by an agency too. Big reports, lots of green arrows, not one line telling you whether you made a penny.

We work with owner-led service businesses doing £750k to £5m.

Dentists, clinics, home trades services, coaches.

Different sectors, same job. Every pound we spend ties back to revenue you can actually track.

Not reach. Not likes. The number that lands in your bank.

If that’s you, follow along. We talk about the one thing most agencies won’t.

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On the 29th, Joel and Neil are on stage at the Scottish Marketing Summit in Glasgow.Their talk: The Nerve to Scale.Most ...
12/10/2026

On the 29th, Joel and Neil are on stage at the Scottish Marketing Summit in Glasgow.

Their talk: The Nerve to Scale.

Most service businesses hit a ceiling. The marketing that got them there stops working, and nobody tells them what replaces it.

So they keep pouring budget into clicks and reach, while the one number that pays the wages flatlines.

Joel and Neil have taken businesses past that ceiling. They’ll show you the maths behind it. Real numbers, real examples, the kind you can put to work the same week.

At the Summit? Come and say hello. We’re sponsoring the after party too, so stick around.

Watch this space 👀

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Somewhere this morning, a business owner is reading a report with two million impressions on it and wondering why the ba...
11/10/2026

Somewhere this morning, a business owner is reading a report with two million impressions on it and wondering why the bank balance hasn't moved.

More impressions, more growth. It's the most expensive myth in marketing.

An impression means your ad appeared on a screen. That's it. Nobody had to read it, want it or remember it.

A few thousand quid will buy you a million of them. Plenty of agencies do exactly that, then put the number in bold.

Growth is revenue you can track back to a specific ad, keyword or page. If you can't trace it, you can't scale it.

So that's how we report. Spend. Enquiries. Sales. Cost per customer. Anything else goes at the back, if it goes in at all.

Before Monday, look at what sits at the top of your marketing report.

If it's impressions, move them to the bottom. Put revenue where they were.

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A year ago today, the whole Codebreak Crew (and friends) was at Disney World.Ten years of Codebreak. We wanted to mark i...
10/10/2026

A year ago today, the whole Codebreak Crew (and friends) was at Disney World.

Ten years of Codebreak. We wanted to mark it properly.

What still gets us is how many people wanted to come with us. Team, partners, friends of the agency. Unbelievable.

Nobody earned a seat on that plane by turning up. They earned it with work our clients could measure.

We hold the crew to the same standard we hold your ads to. Results you can count.

When the numbers land, the people behind them get looked after.

And a team that's looked after doesn't cut corners on your account at 5pm on a Friday. They stay until the tracking works.

Ten years in, that's still the deal.

Next stop is Hampden Park. Joel and Neil headline the Scottish Marketing Summit on 29th October.

Different venue. Fewer mouse ears. Same crew.

Watch this space 👀

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09/10/2026

Martha's clearly been warming up.

All week this crew has been deep in ad accounts, CRMs and lead tracking for founders from Shropshire to Seattle.

Tonight the laptops stay shut.

"Help people and have fun" is framed on our office wall. Both halves matter.

A team that actually likes each other spots the broken automation before your leads go missing. They flag a creeping CAC on a Tuesday, not three weeks later in a month-end report.

Happy people build systems that work. Bored people build systems that just about work.

Monday it's back to the numbers.

The month ahead is a big one, too. Joel and Neil headline the Scottish Marketing Summit at Hampden Park on 29th October, and we're sponsoring the afterparty.

Consider tonight a warm-up.

Follow along. You'll want to see how this crew does Glasgow.

Cheers 🍻

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If your marketing report leads with impressions, it's hiding something.You know your margins. You know your cash flow to...
08/10/2026

If your marketing report leads with impressions, it's hiding something.

You know your margins. You know your cash flow to the pound.

Then the agency report lands. Twelve pages of green arrows. Not one line that tells you whether you made money.

Impressions. A thumb scrolled past your ad. That doesn't pay the wages.

Reach. People who could have bought. They didn't.

Clicks. A click that never becomes an enquiry is just a cost.

The one number that matters is trackable revenue. Money in the bank you can trace back to the money you spent.

Spend £5,000. Bring in £40,000 of tracked sales. That's a result.

Spend £5,000. Reach 300,000 people. That's a receipt.

If a report can't show you the first, ask why.

Done being sold big numbers that don't pay the bills? Follow us. We only talk about the one that does.

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Most business sponsorships are a logo on a banner and a post about how proud everyone is.We judge marketing on revenue, ...
07/10/2026

Most business sponsorships are a logo on a banner and a post about how proud everyone is.

We judge marketing on revenue, not clicks. Sponsorship gets the same test. What did the money actually do?

Ours goes up Everest.

29 years in hospitality. Owner of The Bay Fish & Chips in Stonehaven. Coach to hospitality owners running on empty.

In 2027 he's climbing Mount Everest. Because apparently running a chippy wasn't hard enough.

It's called Service to Summit, and the money goes to Hospitality Action. Rent covered when a chef can't work. Counselling for the server who's been smiling through a crisis. A helpline that picks up at 3am.

76% of hospitality workers report mental health issues during their careers. Plenty feel they've got nowhere to turn.

We'd rather move that number than any click-through rate.

So we're backing the climb. You'll see the training, the kit, and Calum questioning his life choices somewhere around Camp 3.

Watch this space for the summit.

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£1m is where a lot of business owners stall.The service didn't get worse. Referrals and word of mouth hit their limit, a...
06/10/2026

£1m is where a lot of business owners stall.

The service didn't get worse. Referrals and word of mouth hit their limit, and nothing else they tried in marketing ever really worked.

We measure marketing differently. As a former accountant, Joel cares about the P&L as much as the ad dashboard.

Every pound spent on ads should be traceable to what it brought back.

Not clicks. Not likes. A clear line from ad spend to revenue.

Granted, that doesn't happen overnight. If you want a £1m business to hit £2m by Friday, you need a genie and a lamp, not a marketing agency.

Over the next month, we'll cover scaling past the million. For some businesses that's genuinely £1m. For others it's £5m or £10m. Every business owner knows the point where whatever got them here stops getting them further.

Expect real numbers, worked examples and strategy you can use the same week.

Want to see it in the flesh? Joel and Neil headline The Scottish Marketing Summit at Hampden Park, Glasgow, on Thursday 29th October. We're sponsoring the afterparty too.

Watch this space.

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433 trial packs. Sold before the doors even opened.Not on opening day. Before it.One of our clients just launched a bran...
03/10/2026

433 trial packs. Sold before the doors even opened.

Not on opening day. Before it.

One of our clients just launched a brand-new studio. By the time they flipped the sign to "open", 433 people had already bought a trial pack.

That's 433 people who weren't waiting to be convinced. They'd put their hand in their pocket, committed, and booked in before there was even a building to walk into.

Picture opening day with that kind of demand sat waiting for you.

Most launches run it backwards. The doors open, then the scramble starts. Ads go live, posts go out, everyone crosses their fingers and hopes people show up.

The openings that actually work build the demand long before anyone turns a key. That's what this client did. They put in the graft, backed a genuinely strong offer, and gave people a reason to buy early.

433 sales, and a launch that was busy from minute one instead of limping through its first few weeks.

So here's the question worth sitting with before your next launch, opening or growth push:

How much demand are you building before the doors open?

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Nobody wants to be backed into a corner. Even when they need exactly what you're selling.So don't push harder. Let them ...
01/10/2026

Nobody wants to be backed into a corner. Even when they need exactly what you're selling.

So don't push harder. Let them choose.

Choice isn't about offering everything. It's two options you're happy with, then letting them pick. You stay in control. They feel in control.

When someone asks where you want to eat and you say "anywhere," what happens? Paralysis. Say "Thai or Italian?" and suddenly it's easy.

Same thing in business.

Someone asks about timelines? Don't say "whenever suits you." Say: "We've got slots from 1st March or 15th April. Which works better?"

Talking pricing? Try: "Most people care about speed or they care about cost. Which matters more to you right now?"

It cuts the overwhelm. It keeps momentum. And it builds trust, because you're guiding, not flogging.

One catch: this only works if you've actually listened first. If someone already knows what they want, don't faff about with fake options. And if you haven't tuned in to what they need, offering choice just looks like manipulation.

The best salespeople guide. They narrow the path, cut the noise, and make the decision feel obvious.

Then they let the customer take the credit.

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Address

4 The Creative Quarter, Shrewsbury Business Park
Shrewsbury
SY26LG

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+441743491356

Website

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