Silverlight Digital

Silverlight Digital A Digital Media Agency for Health and Human Interest Brands. MM+M 100 Agency. Google Premier Partner. SLD is a Premier Google and Bing Partner.

As an independent agency, focused solely on media, our team provides expertise in omnichannel media strategy, planning, buying, ex*****on, and provides data-driven insights and optimizations. We work directly with you and your agency counterparts and leverage our programmatic and aggregate campaign data to make smart omnichannel buying decisions, so you can feel confident as we navigate the ever-e

volving media landscape. Our services include both digital and traditional media types, such as, SEM, SEO, social, programmatic ad buying, out-of-home, digital out-of-home, email marketing, radio, streaming audio, linear and connected TV, print, integrated and sponsored content opportunities with specialty journal publishers, geo-targeting, and more. With all marketing channels and teams working together, your media is able to reach maximum efficiency. Every media plan is uniquely designed to meet specific goals and deliver on key performance indicators and drive success for our clients. The agency has received recognition as an MM+M Agency 100 for seven years in a row (2017-2023). It was also a recent finalist for MM&M’s Small Healthcare Agency of the Year Award. In 2019 Silverlight Digital is minority owned and became a certified woman-owned business by The Women’s Business Enterprise National Council (WBENC) which is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.

Last week, Lori Goldberg and Peter Niemi had the opportunity to attend the Med Ad News Manny Awards to represent Silverl...
05/01/2026

Last week, Lori Goldberg and Peter Niemi had the opportunity to attend the Med Ad News Manny Awards to represent Silverlight Digital as a finalist for Best Launch Campaign.

We would like to congratulate Accenture on taking home the Manny Award for Best Launch Campaign for their outstanding work. It was truly an honor to be recognized alongside such innovative and inspiring work across the industry.

We’d also like to extend our congratulations to all of this year’s Manny Award winners and finalists. We’re proud to be part of an industry that continues to push boundaries, inspire creativity, and make a meaningful impact!

Silverlight Digital would like to welcome Peter Niemi as our new Director of Business Development & Growth Revenue.With ...
04/10/2026

Silverlight Digital would like to welcome Peter Niemi as our new Director of Business Development & Growth Revenue.

With over 25 years of experience in digital marketing, his expertise will play a key role as we continue to expand and evolve.

Please direct all new business inquiries to Peter as he steps into this role.

Welcome to the team, Peter!

Last week, both Lori Goldberg and Ruth Nightengale had the opportunity to speak at the PanAgora Pharma CX Summit, sharin...
04/02/2026

Last week, both Lori Goldberg and Ruth Nightengale had the opportunity to speak at the PanAgora Pharma CX Summit, sharing their perspectives on the future of both healthcare provider and patient engagement.

Ruth held a session on “How Building Trial Awareness Can Support Recruitment and Inform Future Launch Strategy,” highlighting how awareness strategies today can shape stronger launches tomorrow.

Lori presented “Rethinking Patient Experience in the Age of AI,” exploring how emerging technologies are reshaping the way we design more human, personalized healthcare experiences.

A big thank you to Pharma CX for the opportunity, as well as everyone who joined their conversations.

The Silverlight Digital team would like to take a moment to thank our SVP, Managing Director, Michael Ackerman, for over...
03/31/2026

The Silverlight Digital team would like to take a moment to thank our SVP, Managing Director, Michael Ackerman, for over 11 incredible years at Silverlight Digital.

His leadership, vision, and impact have left a lasting mark on the team, the work, and the culture. Thank you, Michael, for your dedication to excellence at Silverlight Digital over the years.

Please join us in wishing Michael all the best in his next chapter.... He's earned it!

***

For all new business inquiries, please direct them to our Director of Business Development and Growth Revenue, Peter Niemi, who joins Silverlight Digital with over 25 years of experience.

In honor of Rare Disease Day, we’d like to recognize our client, Chiesi Global Rare Diseases, and their ongoing commitme...
02/27/2026

In honor of Rare Disease Day, we’d like to recognize our client, Chiesi Global Rare Diseases, and their ongoing commitment to advancing awareness for LHON. Rare disease awareness demands a different media playbook; one built for smaller audiences, complex science, and deeply personal stakes.

As Silverlight Digital continues to support LHON disease awareness efforts ahead of potential U.S. approval, our focus is on targeted reach, trusted environments, and meaningful engagement, not just impressions.

In rare disease, precision isn’t a tactic. It’s the strategy.

To learn more about this LHON, please visit https://bit.ly/4tZOZku.

This is an educational resource to help you understand more about Leber’s hereditary optic neuropathy (LHON). To proceed, select one of the following options.

🎀 October is Breast Cancer Awareness Month​At Silverlight Digital, we proudly stand with the patients, survivors, famili...
10/06/2025

🎀 October is Breast Cancer Awareness Month​
At Silverlight Digital, we proudly stand with the patients, survivors, families, and healthcare professionals impacted by breast cancer. This month, we amplify the importance of early detection, equitable access to care, and continued innovation in treatment and survivorship.​

Breast cancer affects 1 in 8 women—and early diagnosis can save lives. We honor the strength of those fighting, remember those we’ve lost, and remain committed to supporting campaigns that drive awareness, research, and alternatives for a cure.​



Skipping meds isn’t harmless.​Not taking prescriptions as directed leads to 125,000 deaths each year in the U.S. — and m...
09/10/2025

Skipping meds isn’t harmless.​
Not taking prescriptions as directed leads to 125,000 deaths each year in the U.S. — and millions of preventable hospitalizations.​

Not taking prescribed medication isn’t just risky. It’s deadly.​

An estimated 50% of patients don’t take their medications as prescribed. Whether it’s due to side effects, cost, confusion, or forgetfulness, the impact is serious:​

• 125,000 deaths in the U.S. each year​
• 10% of all hospital admissions​
• $100 billion in avoidable healthcare costs​

Patients often have valid reasons, but rarely enough support.​

At Silverlight Digital, we work with healthcare brands to create campaigns that improve medication adherence through education, empathy, and better access.​

Because taking meds shouldn’t be a guessing game.




We are proud to congratulate LEO Pharma on the launch of its new   site for a recently FDA-approved treatment for chroni...
09/02/2025

We are proud to congratulate LEO Pharma on the launch of its new site for a recently FDA-approved treatment for chronic hand eczema. This important milestone expands access to information, resources, and support for patients living with this condition. We’re honored to have partnered with you on this journey. Check out https://bit.ly/47nbKWP to learn more.

Washing your hands isn’t just good hygiene — it’s one of the most effective ways to stop the spread of illness.​​Viruses...
08/21/2025

Washing your hands isn’t just good hygiene — it’s one of the most effective ways to stop the spread of illness.​

Viruses like the cold and flu spread easily through shared surfaces and person-to-person contact. Proper handwashing throughout the day — especially before meals, after using shared equipment, or following a commute — can significantly reduce the transmission of respiratory infections.​

Up to 21% fewer respiratory illnesses (like colds and flu) occur in people who regularly wash their hands, according to the CDC.​

A simple habit. A powerful impact.​

At Silverlight Digital, we’re proud to support healthcare brands that empower people to take simple steps toward better well-being.​

Visit https://bit.ly/4liRmJJ to learn how we partner with healthcare and pharma brands to fight disease and promote healthy living.



Mosquitoes are more than just a summer nuisance — they’re public health threats. As temperatures rise, so does the risk ...
08/05/2025

Mosquitoes are more than just a summer nuisance — they’re public health threats. As temperatures rise, so does the risk of mosquito-borne illnesses like West Nile, Zika, and dengue. Simple steps like using repellent, removing standing water, and avoiding peak mosquito hours can help prevent disease. ​

Stay informed. Stay protected. ​

At Silverlight Digital, we’re proud to support healthcare brands that empower people to take simple steps toward better well-being.​

Visit https://bit.ly/4liRmJJ to learn how we partner with healthcare and pharma brands to fight disease and promote healthy living.










☀️ July is UV Safety Month ☀️​Did you know that overexposure to ultraviolet (UV) rays can lead to serious health risks—i...
07/29/2025

☀️ July is UV Safety Month ☀️​

Did you know that overexposure to ultraviolet (UV) rays can lead to serious health risks—including skin cancer, eye damage, and premature aging?​

At Silverlight Digital, we’re committed to promoting sun safety and public health awareness. This month, we encourage everyone to:​

🧴 Wear broad-spectrum sunscreen (SPF 30+)​
🧢 Protect your eyes and skin with hats and sunglasses​
⛱️ Seek shade during peak sunlight hours (10 a.m. – 4 p.m.)​
🔍 Schedule regular skin checks with a dermatologist​

Let’s work together to reduce preventable skin damage and keep our communities safe under the sun. ​

Address

Services Available In:
New York, NY
10016

Alerts

Be the first to know and let us send you an email when Silverlight Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Silverlight Digital:

Share