Rain Agency

Name: Rain Agency
Address: 249 NW Park Avenue, Portland, OR, 97209, US
Telephone: +15032220025

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Unlocking the next stage of growth for brands Founded in 1998, Rain now has 300 employees nationwide.

Rain is the leading advertising agency in the U.S.

• Fully integrated and performance-minded advertising agency
• Independent, flexible-first, women-led, growth-motivated
• Headquartered in Portland, Oregon
• $700+ Million in Annual Agency billing
• 300 full-time employees nationwide
• Strategic database with $9 Billion in media results and response history

We link brand strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from fast companies and category disruptors to established brands. In 2023, we introduced HypeHer, our new dedicated practice area that identifies women's sports media opportunities and helps brands capitalize on the steadily increasing viewership of women's sports, the rise in female athletes' social influence and the relatively low cost of entry. More information is available at https://www.rainagency.com/

10/20/2026

🤖 can build better personas. But who’s guiding the decisions behind them?

Traditional personas offer a snapshot of your audience, but today’s dynamic media landscape demands more than static profiles. The real opportunity lies in using AI to turn personas into decision operating systems that guide how brands deliver media, creative, and experiences in real time.

In a new article, Susan Boland, SVP of Brand Strategy, and Kathleen Donahue, Associate Director of Brand Strategy at Rain, explore how strategists can move beyond audience descriptions to architect the rules, guardrails, and success measures that shape AI-driven decisions.

Read the article here: https://www.rainagency.com/insights-updates/beyond-basic-personas-using-ai-to-build-a-decision-operating-system/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-79&utm_content=beyond-basic-personas-article

10/19/2026

🏆 Purpose, Produced is headed to The Anthem Awards!

We’re excited to share that our pro bono campaign with GlamourGals and SixDegrees.org has been named a finalist in the 6th Annual Anthem Awards!

Through “Where Our Gals At,” Rain helped tell the story of how intergenerational connections can make a real difference, bringing younger and older generations together to build relationships, combat loneliness, and create moments of meaningful connection.

Now, we’d love your support in bringing this recognition home!

🗳️ Cast your vote for Purpose, Produced for the Anthem Community Voice Award by October 29 here: https://celebrate.anthemawards.com/PublicVoting?utm_campaign=anthem6_currententrant_finalistnotification_101326&utm_medium=email&utm_source=cio #/2026/education-art-culture/campaign/non-profit

Thank you to our partners at GlamourGals and SixDegrees.org for helping make this project possible. Winners will be announced on November 5!

10/16/2026

🎙️ A new episode of is here! And we’re recording from our new studio at Rain’s Portland headquarters.

In this episode, sits down with , Rain’s Chief Strategy Officer, to discuss , Rain’s healthcare and wellness practice, and what it takes for brands to grow in a highly regulated, privacy-conscious industry.

Mark shares why healthcare marketing requires media, creative, strategy, and analytics to work together, and why audiences 55 and older are far too diverse to be treated as one group.

Tune in for a conversation about building smarter, more connected marketing strategies in healthcare and wellness.

🎧 Watch or listen to the latest episode of The ForeCast!
Apple Podcasts: https://podcasts.apple.com/ie/podcast/mark-yesayian-how-rainwell-helps-healthcare-brands-grow/id1801616458?i=1000796699198
Spotify: https://open.spotify.com/episode/1RygcRVAOtYSJmRcaw1k2o?si=rtLyNl1XRkyHhlfPhzuqYA
YouTube: https://youtu.be/uM7h6fDoBWI

10/15/2026

📺 The Q4 media marketplace is heating up, and Medicare advertising is a major reason why.

Running October 15 through December 7, Medicare’s Annual Enrollment Period drives a significant surge in TV advertising demand, creating tighter inventory, increased pricing pressure, and new challenges for advertisers across industries.

In our latest article, we break down how the Medicare advertising surge impacts the Q4 marketplace and share five strategies to help advertisers stay flexible and protect performance, from securing inventory early to diversifying creative lengths, expanding TV placements, and broadening daypart strategies.

Read the full breakdown here: https://www.rainagency.com/insights-updates/the-q4-medicare-advertising-surge-how-advertisers-can-prepare-for-one-of-the-years-most-competitive-marketplaces/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-79&utm_content=the-q4-medicare-advertising-surge-article

10/13/2026

🏈 Football season brings a major opportunity for advertisers.

According to Nielsen data, NFL and college football network viewership increased 10% during the first four weeks of the 2025–2026 season, with NFL game-night viewership up 29% and college football Saturday viewership up 34% compared to the previous four-week period.

In our latest article, we explore what this viewership lift means for advertisers navigating Q4, and how brands can reach engaged sports audiences without paying a premium for every game.

Read the article here: https://www.rainagency.com/insights-updates/football-season-is-coming-are-advertisers-ready-for-the-viewership-lift/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-79&utm_content=football-season-is-coming-article

10/12/2026

Today is an opportunity to learn, listen, and celebrate Indigenous peoples, cultures, and communities.

For , we’ve gathered a list of resources to help you continue learning, from educational websites and Indigenous-authored books to movies, TV shows, and social media accounts to follow.

Link to all resources: https://docs.google.com/document/d/1hMyLTphwFRazb6jn4hzd7kXpVqSK-JYU97H3s3sHZmo/edit?usp=sharing

10/08/2026

🎯 Q4 is here, and the media marketplace is getting crowded.

In the latest article, Sheila Clough, Director of Integrated Media Investment, breaks down five key considerations for advertisers navigating one of the year's most competitive periods.

From securing inventory early and diversifying beyond traditional channels to leveraging automation, planning around premium sports content, and taking advantage of post-Christmas “Q5” opportunities, proactive planning can make all the difference.

Read the full article here: https://www.rainagency.com/insights-updates/the-q4-media-marketplace-what-advertisers-need-to-know/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-79&utm_content=the-q4-media-marketplace-article

10/06/2026

🏆 We’re finalists in TWO categories at the 11th Annual Shorty Awards!

Our pro bono work with GlamourGals, SixDegrees.org, and Advertising Week through the Purpose, Produced campaign has been named a finalist for Brand Partnership and Special Projects!

Now, we need your vote!

You can vote once a day in both categories through October 13. And the best part? You don't need to create a Shorty Awards account to vote.

👉 Vote for Purpose, Produced in both Brand Partnership and Special Projects here: https://shortyawards.com/11th-impact/purpose-produced

10/02/2026

For , we're continuing our spotlight series celebrating the Hispanic and Latino leaders who have made a lasting impact on advertising.

This week, we're highlighting Hector Orcí, a pioneer who helped advance Hispanic marketing and build greater recognition for the U.S. Hispanic advertising industry.

From founding Orcí to helping establish the Association of Hispanic Advertising Agencies (AHAA), Orcí's leadership helped create a stronger foundation for Hispanic advertising and the professionals working within it.

Learn more about Hector Orcí and his impact on the industry ➡️

10/01/2026

Meta is encouraging advertisers to diversify their creative, and the shift could have a meaningful impact on how brands approach paid social.

In a new piece from , Ankit Jadav, our Associate Director of Paid Social, is featured sharing his perspective on Meta’s evolving approach to creative diversification and what it means for advertisers.

Read the full article for insights on where creative is headed and how advertisers are adapting here: https://www.marketingbrew.com/stories/meta-ad-creative-diversification-best-practices-advertiser-approach

Address

249 NW Park Avenue
Portland, OR
97209

Telephone

+15032220025

Website

https://www.rainagency.com/

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