Rain Agency

Name: Rain Agency
Address: 249 NW Park Avenue, Portland, OR, 97209, US
Telephone: +15032220025

Unlocking the next stage of growth for brands Founded in 1998, Rain now has 300 employees nationwide.

Rain is the leading advertising agency in the U.S.

• Fully integrated and performance-minded advertising agency
• Independent, flexible-first, women-led, growth-motivated
• Headquartered in Portland, Oregon
• $700+ Million in Annual Agency billing
• 300 full-time employees nationwide
• Strategic database with $9 Billion in media results and response history

We link brand strategy, creative and p

roduction with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from fast companies and category disruptors to established brands. In 2023, we introduced HypeHer, our new dedicated practice area that identifies women's sports media opportunities and helps brands capitalize on the steadily increasing viewership of women's sports, the rise in female athletes' social influence and the relatively low cost of entry. More information is available at https://www.rainagency.com/

06/19/2026

Today, Rain's offices are closed in observance of .

As we commemorate the end of slavery in the United States, we encourage our and community to take time to learn, reflect, and engage with the history, culture, and contributions of Black Americans.

We've curated a collection of books, podcasts, films/tv shows, and organizations that offer opportunities for continued education and meaningful reflection. Because understanding our history is an important part of building a more equitable future.

06/18/2026

The Fox acquisition of Roku has the streaming and advertising industries asking big questions about platform neutrality, data, and the future of CTV.

In this Adweek article, Rain VP of Digital Media, Ryan Gilbert, weighs in on what the deal could mean for advertisers, publishers, and the evolving streaming ecosystem.

Check out the article to explore the opportunities, challenges, and industry implications of one of the biggest media deals of the year: https://www.adweek.com/dealroom/fox-roku-acquisition/

06/17/2026

After 13 years of leadership, impact, and dedication at Rain, we're celebrating EVP of Brand Communications & Strategy, Dan Gallagher, as he begins his well-earned retirement.

Dan built Rain's Brand & Communications Strategy capabilities from the ground up, helping shape the work we do and the partnerships we build. His contributions have left a lasting mark on our clients, our agency, and our CREW.

Please join us in thanking Dan for everything he's brought to Rain over the years and throughout his career and wishing him all the best in this next chapter. Congratulations and thank you, Dan! 🎉

06/16/2026

is transforming how marketers work—but speed and scale don't equate to appropriate representation.

In her latest article, Rain’s Senior Market Research Analyst, Julia Shabow, explores a critical truth: AI doesn't create bias, it scales it. From visual stereotypes and content framing to Western-centric datasets, AI systems often reflect the biases already present in the data they're trained on.

The key isn't avoiding AI—it's using it responsibly. Thoughtful prompting, diverse perspectives, and human oversight remain essential to building work that is both effective and equitable.

Read her perspective here: https://www.rainagency.com/insights-updates/ai-doesnt-create-bias-it-scales-it/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-75&utm_content=ai-doesnt-create-bias-it-scales-it-article

06/12/2026

means something different to everyone—and that’s what makes it powerful 🌈✨

This year, we asked our what Pride means to them and how they plan to celebrate. See how our CREW is honoring Pride together!

Pride Resources:
❤️ sfBIG Pride Event: https://sfbig.org/event/pride-2026/
🧡 Everywhere Is Q***r: https://www.everywhereisqueer.com/map
💛 Flags for Good: https://flagsforgood.com/?gad_source=1&gad_campaignid=16259440785&gbraid=0AAAAACVrgy7kxjbiv-OPFC4S0S46wF-HW&gclid=EAIaIQobChMI58Kb8O76lAMVNpHCCB0KvS7vEAAYASAAEgLKHvD_BwE
💚 The Trevor Project: https://www.thetrevorproject.org/blog/how-allies-can-support-young-lgbtq-people-during-pride-and-beyond/

06/10/2026

ICYMI: The latest episode of The ForeCast is now available! 🎙️

Morgan Willis sits down with Doug Zanger, founder and editor-in-chief of Indie Agency News, for a candid conversation on the state of independent agencies. From scaling myths and differentiation strategies to the challenges and opportunities shaping the industry today, Doug shares valuable insights for agency leaders navigating an evolving marketing landscape.

Tune in to hear their thoughts on what sets successful indies apart—and where the future of independent agencies is headed at the links below!

Apple Podcasts: https://podcasts.apple.com/ie/podcast/doug-zanger-building-the-global-home-for-independent/id1801616458?i=1000768770945
Spotify: https://open.spotify.com/episode/5fQ4Hhx3aG9TVKmBwxlHqT?si=BnGKv9axRl2pu0z88CARfw
YouTube: https://youtu.be/m_I05PAtm6U?si=PCbhbf7UJVirw6Vp

06/08/2026

We're excited to share that Pranav Pandit, Rain’s EVP of Digital Marketing, will be serving as a judge for the 2026 Association of National Advertisers (ANA) MarTech Mastery Awards.

The ANA MarTech Mastery Awards recognize organizations and leaders who are driving innovation and excellence in marketing technology. As the landscape continues to evolve, we're looking forward to seeing the creative, data-driven, and technology-powered work that is shaping the future of marketing.

Learn more about the awards: https://www.ana.net/content/show/id/martech-awards

06/05/2026

We're excited to share that Rain and Shopify have been shortlisted for the 2026 Digiday Media Planning & Buying Awards in the Best First-to-Market Strategy category.

The recognition highlights our collaborative work beta testing Paramount’s Precision+ solution to deliver an efficient, first-to-market approach that helped connect Shopify with the right audiences in meaningful ways.

We're honored to be recognized alongside an outstanding group of finalists and proud of the partnership, strategy, and innovation that made this work possible.

See the full list of finalists: https://digiday.com/media/uber-advertising-the-nfl-wpp-media-and-mazda-are-among-the-finalists-of-the-2026-digiday-media-buying-and-planning-awards/

06/04/2026

Another award-winning moment for CenterWell Senior Primary Care’s “It’s About Time” testimonial campaign! 🎉

We’re proud to share that the campaign has earned a Bronze Award in the Total Advertising Campaigns category at this year’s Aster Awards. This recognition is a testament to the power of meaningful storytelling, strategic collaboration, and a shared commitment to connecting with audiences in impactful ways.

Congratulations to our client partner CenterWell and everyone who helped bring this campaign to life!

Learn more about this year's winners: https://www.asterawards.com/winners/

06/03/2026

The 2026 Upfronts made one thing clear: the future of media is being shaped by live events, measurable outcomes, and cross-platform audience engagement.

In her latest article, Rachel Baker, Rain’s SVP, Head of Video Investment & Partnerships, breaks down the biggest themes from this year’s presentations – from the continued dominance of live sports and events to the growing role of AI, advanced measurement, and commerce-driven media strategies.

Read the full article to learn what these trends could mean for advertisers heading into the next planning cycle: https://www.rainagency.com/insights-updates/from-live-sports-to-ai-what-defined-the-2026-upfronts/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-75&utm_content=from-live-sports-to-ai-what-defined-the-2026-upfronts-article

Address

249 NW Park Avenue
Portland, OR
97209

Telephone

+15032220025

Website

https://www.rainagency.com/

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