Rain Agency

Name: Rain Agency
Address: 249 NW Park Avenue, Portland, OR, 97209, US
Telephone: +15032220025

Unlocking the next stage of growth for brands Founded in 1998, Rain now has 300 employees nationwide.

Rain is the leading advertising agency in the U.S.

• Fully integrated and performance-minded advertising agency
• Independent, flexible-first, women-led, growth-motivated
• Headquartered in Portland, Oregon
• $700+ Million in Annual Agency billing
• 300 full-time employees nationwide
• Strategic database with $9 Billion in media results and response history

We link brand strategy, creative and p

roduction with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from fast companies and category disruptors to established brands. In 2023, we introduced HypeHer, our new dedicated practice area that identifies women's sports media opportunities and helps brands capitalize on the steadily increasing viewership of women's sports, the rise in female athletes' social influence and the relatively low cost of entry. More information is available at https://www.rainagency.com/

09/03/2026

Amazon is no longer just a place to buy; it’s increasingly where consumers begin their search 🔎

In her latest article, , Director of Growth & Development, explores why DTC brands need to rethink how they approach search, demand generation, and channel performance.

As consumer behavior evolves, the question isn't DTC versus Amazon. It's how brands can create demand everywhere and capture it wherever consumers choose to buy.

Read more: https://www.rainagency.com/insights-updates/amazon-is-becoming-a-search-engine-is-your-dtc-strategy-ready/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-78&utm_content=amazon-is-becoming-a-search-engine-is-your-DTC-strategy-ready-article

09/02/2026

ICYMI: Our very own Pranav Pandit, EVP of Digital Marketing at Rain, joined Morgan Willis on a recent episode of The ForeCast 🎙️

They discussed the changing agency landscape, the race for scale, and why smaller, specialized agencies may have a unique opportunity to stand out by knowing exactly who they are—and what they do best.

Hear more of Pranav's perspective in the full episode at the links below:

Apple Podcasts: https://podcasts.apple.com/ie/podcast/pranav-pandit-the-future-of-agency-scale/id1801616458?i=1000785807871
Spotify: https://open.spotify.com/episode/5zHMx8geNRu6tkt0pnf3N4?si=LepgQtpWT4qCT49iBMjg5w
YouTube: https://youtu.be/xDCfMHjQzcI?si=w2zY3xKcjs270CJF

08/31/2026

Meta’s recent settlement is raising important questions for advertisers, but what does it actually mean for media buyers?

Our Associate Director of Paid Social, Ankit Jadav, shares his perspective in a new Adweek article, discussing why the changes may not require an immediate shift in strategy and where the longer-term impact could emerge for brands targeting younger audiences.

Read the full article to hear Ankit’s insights here: https://www.adweek.com/media/meta-settlement-media-buyers-teens/

08/27/2026

Women’s sports are no longer an emerging opportunity; they’re a growing force in the sports and marketing landscape 📈

In her latest article, Susan Boland, Rain’s SVP of Brand Strategy, explores the role men play in the rise of women’s sports and what an increasingly balanced fan base means for brands. From dual-gender reach to highly engaged, high-value fans, the opportunity is bigger than many marketers may realize.

Read the article here: https://www.rainagency.com/insights-updates/how-men-are-helping-fuel-the-boom-of-womens-sports/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-78&utm_content=how-men-are-helping-fuel-the-boom-of-womens-sports-article

08/26/2026

Today, we’re celebrating by highlighting the voices, experiences, and perspectives of the women who make up our Rain .

From the best career advice they’ve received to the lessons they’ve learned along the way, we asked the women of Rain to share a few words of wisdom.

Swipe/click through to hear from some of the incredible women who help make Rain what it is today.

08/25/2026

A new episode of is here! 🎙️

This time, Morgan Willis sits down with our very own Pranav Pandit, EVP of Digital Marketing, to talk about how mergers, acquisitions, and the race for agency scale are reshaping the industry.

They dive into why specialized agencies may have the edge, what brands risk when strategy becomes commoditized, and how , automation, and project-based work are changing the future of media and creative partnerships.

🎧 Listen or watch now:
Apple Podcasts: https://podcasts.apple.com/ie/podcast/pranav-pandit-the-future-of-agency-scale/id1801616458?i=1000785807871
Spotify: https://open.spotify.com/episode/5zHMx8geNRu6tkt0pnf3N4?si=dYHrWx1DS5SQay6EPHV0UQ
YouTube: https://youtu.be/xDCfMHjQzcI

08/24/2026

Introducing , our dedicated practice focused on helping brands navigate the future of health, wellness, aging, and longevity.

Alongside the launch, we’re sharing our new 2026 Consumer Landscape Report, uncovering shifting attitudes and behaviors around healthy living across generations.

Read the full announcement and explore the research here: https://www.rainagency.com/insights-updates/rain-introduces-rainwell-a-specialized-practice-helping-brands-navigate-the-future-of-healthy-living/?utm_medium=organic-social&utm_source=facebook&utm_campaign=rainwell&utm_content=rainwell-announcement-press-release

08/21/2026

The latest edition of the is here! 📣

Media Impact Report No. 78 explores two timely topics shaping the marketing landscape:

🏀 How Men Are Helping Fuel the Boom of Women’s Sports
🔎 Amazon.com Is Becoming a Search Engine. Is Your DTC Strategy Ready?

Get the latest insights and download the full report here: https://www.rainagency.com/insights-updates/august-2026-media-impact-report/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-78&utm_content=mir-78-download-page

08/20/2026

⏰ We’re officially a little over halfway to the application deadline!

There’s still time to apply for the 2026–2027 SheScales cohort, but we recommend getting your application in ASAP!

SheScales is a marketing advisory program powered by Rain Agency that provides selected women founders with up to one year of in-kind marketing consulting and strategic guidance. Participants receive tailored support across areas like brand strategy, paid social, email marketing, website optimization, CTV, and more, all designed to help take their business to the next level.

If you’re a woman founder (or lead a women-founded or women-led organization) with a strong direct-to-consumer offering and $100K+ in annual revenue, this could be the opportunity you’ve been waiting for.

📅 Applications close September 16, 2026!

Apply here: https://www.shescales.com/apply/?utm_medium=organic-social&utm_source=facebook&utm_campaign=shescales-2026&utm_content=call-for-applicants-text-messages-6

08/18/2026

Rain partnered with to help grow its EGO brand through an integrated approach spanning strategy, creative, media, and more. Together, we’ve helped EGO build awareness, connect with consumers, and drive retail growth.

See how we’re helping EGO power its next stage of growth: https://www.rainagency.com/our-work/ego/?utm_medium=organic-social&utm_source=facebook&utm_campaign=brand&utm_content=ego-case-study-page

Address

249 NW Park Avenue
Portland, OR
97209

Telephone

+15032220025

Website

https://www.rainagency.com/

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