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Monday 8:30am - 6pm Tuesday 8:30am - 6pm Wednesday 8:30am - 6pm Thursday 8:30am - 6pm Friday 8:30am - 5pm

Focus Group

Name: Focus Group
Address: Level 1, 233 Bulwara Road, Ultimo, NSW, 2007, AU
Telephone: +61285800419

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Focus Group

A collective of creative thinkers, expert doers and passionate change-makers. Choose one, or unlock the power of three.

We're a collective of creative thinkers, expert doers and passionate change-makers. Across our landscape of agencies, we bring capabilities across strategy, creative ideas, creative execution and authentic sustainability solutions. Designed to operate individually or as a collective, each agency brings its unique expertise to meet the specific needs of our clients. Focus Creative: Our award-winnin

g creative agency that loves �big ideas embedded in consumer behaviour insights. Future Focus: Our authentic sustainability consultancy that harnesses the power of sustainability not just as a good strategy, but a growth strategy. Batch: Our low-touch, high-quality design and artwork service that's focused on helping clients get all those great ideas out the door faster.

25/03/2026

We loved partnering with Justice Health NSW to bring their “Just the Place” message to life at Australian Healthcare Week 2026.

In a complex recruitment space, we designed a bold booth experience that cuts through the noise, helping communicate the benefits of a career in Justice Health in an engaging way, while showcasing the vital role they play across the broader healthcare system.

A big thank you to the Justice Health NSW team for their trust and collaboration throughout. ☺️

05/03/2026

We’re live - again! ✨👀 Keep your eyes peeled for our recruitment campaign rolling across the Sydney Light Rail 🚃

Huge thanks to for capturing these shots 📸

09/02/2026

We’re thrilled to share that our Vinidex Brand Refresh has won Silver at the World Design Awards.

Starting with customer and stakeholder research, we shaped a new brand strategy that captures Vinidex’s quality, innovation and ambition; then brought it to life through a modern identity and robust design system. Anchored by a bold wave motif, the refreshed brand is now rolling out across all brand touchpoints.

The result is a brand that confidently signals a new era for Vinidex, while staying true to its heritage and values.

Read the award submission: https://betterfutureawards.com/wld26/project.asp?ID=36330

05/02/2026

Our William Buck recruitment campaign, built around real employees and real stories, has taken home Silver at the World Design Awards by Better Future. By putting people front and centre, we shaped an EVP that feels honest, human, and true to life at William Buck, proving authenticity is still the most powerful recruitment tool there is. Keep an eye out for it on Sydney light rail and digital channels 👀  Our exciting collaboration with William Buck continues in 2026! Read the award submission: https://betterfutureawards.com/wld26/project.asp?ID=37388

03/02/2026

The Gaming Reform Roadmap has picked up Gold at the World Design Awards 2026! ⭐

Commissioned by Liquor & Gaming, this 150+ page publication turns complex reform policy into a clear, accessible public resource that supports transparency, harm reduction and accountability across the state.

01/02/2026

he NSW Housing Landscape Prospectus has won Gold at the World Design Awards 2026! Commissioned by the NSW Premier’s Department, it turns complex planning, policy and spatial data into a clear, accessible, and visually engaging format. Its modular design system ensures adaptability for future updates and regional needs, supporting informed decision-making and global engagement.

Read the awards submission: https://betterfutureawards.com/wld26/project.asp?ID=37300

26/01/2026

At Focus, we recognise that the 26th of January is not a day to celebrate. We pay our respects to the Traditional Custodians of this land and acknowledge that we live and work on stolen land.

Today, Emma and Lujia volunteered at the incredible Yabun Festival as hydration fairies, helping distribute water and ice throughout the day. It was powerful to see the community come together in solidarity and support of Aboriginal and Torres Strait Islander peoples.

Always was, always will be. 🖤💛❤️

21/01/2026

Hello 2026 👋 Our team is a few weeks back from the holidays with a stack of postcards, and fresh insights we’re carrying into the year ahead: more curiosity, more craft, and more intention in everything we make. We’re recharged, inspired, and ready for the good stuff: bold projects and thoughtful collaborations ✨

31/10/2025

👻🍹 Team Focus brewed up spooky spritz’s for those in-office and topped them with AI-generated spooky headshots! Happy Halloween from your favourite creative coven!

23/10/2025

Thinking about going electric? ⚡ Our Founder Carlos & Strategy Director Ellie made the jump, here’s what pushed them, why charging quickly became second nature and the little EV joys!  Explore our Future Focus work for NSW Government Vehicle Emissions Star Rating (VESR) and use the VESR platform to compare models and make a smarter, lower-emissions choice.  Case study: https://www.futurefocus.co/our-work/vesr-branding-research-insights Compare models: https://www.vesr.gov.au/

16/10/2025

Big news from the team! We partnered with the Department of Creative Industries, Hospitality, Tourism and Sport to create the venue signage for the Explore NSW House activation at SXSW Sydney.
We loved bringing this project to life - it’s bold, vibrant and captures the energy of the event perfectly. What a turnout for 🎉

Address

Level 1, 233 Bulwara Road
Ultimo, NSW
2007

Opening Hours

Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 5pm

Telephone

+61285800419

Website

https://www.wearefocus.group/

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