Focus Group

Focus Group A collective of creative thinkers, expert doers and passionate change-makers. Choose one, or unlock the power of three.

We're a collective of creative thinkers, expert doers and passionate change-makers. Across our landscape of agencies, we bring capabilities across strategy, creative ideas, creative execution and authentic sustainability solutions. Designed to operate individually or as a collective, each agency brings its unique expertise to meet the specific needs of our clients. Focus Creative: Our award-winnin

g creative agency that loves �big ideas embedded in consumer behaviour insights. Future Focus: Our authentic sustainability consultancy that harnesses the power of sustainability not just as a good strategy, but a growth strategy. Batch: Our low-touch, high-quality design and artwork service that's focused on helping clients get all those great ideas out the door faster.

🎨 Designing for clarity, accessibility and consistency.Recently Focus Creative and Batch Services worked together to del...
08/07/2026

🎨 Designing for clarity, accessibility and consistency.

Recently Focus Creative and Batch Services worked together to deliver a suite of flexible Canva templates for the National Mental Health Commission, making it easier to communicate important mental health information across social media and digital channels.

From concept development through to production rollout, the project combined accessible design principles with practical, editable templates that empower teams to create engaging, on-brand content with confidence.

A collaboration between Focus Creative (concepts) and Batch Services (variation rollout), helping turn complex information into impactful communication, efficiently!

GovernmentCommunication

This week is Refugee Week. A huge thank you to Lachie, Jade & Sheyla for joining us in the office today and sharing more...
18/06/2026

This week is Refugee Week. A huge thank you to Lachie, Jade & Sheyla for joining us in the office today and sharing more about the incredibly important work RACS | Refugee Advice & Casework Service does in supporting thousands of refugees and people seeking asylum each year 🫂

03/06/2026

This National Reconciliation Week, we’ve been reflecting on the importance of continuing to learn from and listen to First Nations voices. 🖤❤️💛

Last week, Emma from our team visited Ngalu Warrawi Marri (We Stand Strong) at the , an immersive celebration of Aboriginal and Torres Strait Islander culture and people.

Alongside traditional dance, song and storytelling, there were moments to connect with culture both through conversations and activities. It was amazing to learn about native plants and their many uses, from medicinal remedies to creating weaving materials used to create items such as clothing or fishing nets.

It was powerful hearing how closely First Nations communities observe the natural world, relying on animal behaviour, plant life cycles and seasonal changes as indicators for hunting, harvesting and weather patterns. As our climate changes, so too do the responses of native flora and fauna, disrupting many of the environmental signals that have guided communities and informed cultural knowledge for generations.

There was also the chance to learn weaving techniques and appreciate the art and cultural knowledge that continues to be passed down through generations.

Reconciliation is an ongoing journey. We’re grateful for opportunities like this to continue to reflect and learn.

Some nice views from our new office 🚲🌆👀
27/05/2026

Some nice views from our new office 🚲🌆👀

21/05/2026

Ellie, Emma & Ellie (yes… two Ellies 👯‍♀️) recently spent the morning at The Social Outfit’s workroom in the streets of Marrickville. 🧵

A big thank you to Sophie for showing us around the studio and giving us a look behind the scenes at the incredible work happening every day. It was amazing to see the team bringing garments to life using deadstock materials, and to witness the collaboration and craftsmanship behind every piece.

We’ve loved working alongside The Social Outfit over the past year, starting with our pro bono program to recently partnering on their value proposition and ecommerce growth strategy. Being able to support a brand creating real impact through fashion has been such a rewarding journey for our team.

Each garment is crafted in their Sydney studio by women from refugee and migrant backgrounds, creating opportunities through skills, employment and confidence building.

If you haven’t already, go check them out at 💛

We loved partnering with Justice Health NSW to bring their “Just the Place” message to life at Australian Healthcare Wee...
25/03/2026

We loved partnering with Justice Health NSW to bring their “Just the Place” message to life at Australian Healthcare Week 2026.

In a complex recruitment space, we designed a bold booth experience that cuts through the noise, helping communicate the benefits of a career in Justice Health in an engaging way, while showcasing the vital role they play across the broader healthcare system.

A big thank you to the Justice Health NSW team for their trust and collaboration throughout. ☺️

We’re live - again! ✨👀 Keep your eyes peeled for our  recruitment campaign rolling across the Sydney Light Rail 🚃 Huge t...
05/03/2026

We’re live - again! ✨👀 Keep your eyes peeled for our recruitment campaign rolling across the Sydney Light Rail 🚃

Huge thanks to for capturing these shots 📸

We’re thrilled to share that our Vinidex Brand Refresh has won Silver at the World Design Awards.Starting with customer ...
09/02/2026

We’re thrilled to share that our Vinidex Brand Refresh has won Silver at the World Design Awards.

Starting with customer and stakeholder research, we shaped a new brand strategy that captures Vinidex’s quality, innovation and ambition; then brought it to life through a modern identity and robust design system. Anchored by a bold wave motif, the refreshed brand is now rolling out across all brand touchpoints.

The result is a brand that confidently signals a new era for Vinidex, while staying true to its heritage and values.

Read the award submission: https://betterfutureawards.com/wld26/project.asp?ID=36330 

Our William Buck recruitment campaign, built around real employees and real stories, has taken home Silver at the World ...
05/02/2026

Our William Buck recruitment campaign, built around real employees and real stories, has taken home Silver at the World Design Awards by Better Future. By putting people front and centre, we shaped an EVP that feels honest, human, and true to life at William Buck, proving authenticity is still the most powerful recruitment tool there is. Keep an eye out for it on Sydney light rail and digital channels 👀

Our exciting collaboration with William Buck continues in 2026! Read the award submission: https://betterfutureawards.com/wld26/project.asp?ID=37388

The Gaming Reform Roadmap has picked up Gold at the World Design Awards 2026! ⭐Commissioned by  Liquor & Gaming, this 15...
03/02/2026

The Gaming Reform Roadmap has picked up Gold at the World Design Awards 2026! ⭐

Commissioned by Liquor & Gaming, this 150+ page publication turns complex reform policy into a clear, accessible public resource that supports transparency, harm reduction and accountability across the state.

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Level 1, 233 Bulwara Road
Ultimo, NSW
2007

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Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 5pm

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