17/06/2026
One London. The City’s new icon… and we’re very proud to be behind the brand.
Big news we’ve been sitting on for a while: Stepladder has been appointed by Stanhope and Aroland to deliver the brand strategy, visual identity and pre-let marketing campaign for One London, the landmark tower set to become the tallest in the City of London cluster.
Formerly 1 Undershaft, One London will rise 309.6m across 74 storeys, matching The Shard and redefining the Square Mile skyline. Designed by Eric Parry Architects for Stanhope and Aroland Holdings, it’s not just another office tower, it’s 1.2m sq ft of best-in-class workspace alongside 125,000 sq ft of public space, a podium garden and one of the capital’s highest accessible viewing galleries.
A project of this ambition needs a brand to match. We’ve built the strategy, the identity and the first phase of the pre-let campaign from the ground up and we’re retained to carry the work through the full pre-let phase.
Ben Richardson, Founder of Stepladder says: A building this big doesn’t belong to a street or a postcode - it belongs to London. Nail that, and the building names itself. We’re proud of the brand we’ve built and the strategy behind it. I’m properly excited to see it out in the world and to going on this journey with Stanhope and the wider team. This is exactly the kind of project we live for.
Branding Stanhope
