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Impression

Name: Impression
Address: Fothergill House, King Street, Nottingham, NG12AS, GB
Telephone: +441158242212
Price range: £££

B Corp™ | Great Place to Work® | Integrated Agency of the Year 2026 | Independent Agency of the Year 2026 Get in touch at https://www.impressiondigital.com/

We are Impression, a performance marketing agency driven by the pursuit of progress. Our mission is to set a new standard of excellence for agencies through our people, performance and our technology, with offices in Manchester, Nottingham, London and New York. Together, we turn evidence into action and brands’ ambition into results. Proud to be B Corp™ certified, we’ve always been determined to do business differently, and that’s why one of our values is ‘Business for Good’.

04/09/2026

Over 58% of digital shopping journeys start inside conversational AI.

The problem?

When shoppers are forced out of the chat and into an external browser tab to complete a purchase, the friction kills their momentum.

Agentic commerce is shifting the checkout out of your browser and directly into AI interfaces, and the Universal Commerce Protocol (UCP) is the architecture making it happen.

As a universal translator between AI assistants and online stores, UCP lets shoppers find, customise, and pay for products directly inside an AI chat, with no clicking links, opening extra tabs, or visiting a traditional website required.

Winning in online shopping isn’t about who has the flashiest website anymore; it’s about who makes their product details so clean and organised that AI can easily read them and handle the sale process for you. 👇

https://impression.tips/4zL5x2u

03/09/2026

Ad platforms didn't take a summer break this month as major updates across Meta, OpenAI, and Google are set to reshape how you build and scale campaigns 👨‍💻

Meta launched a built-in AI assistant to diagnose creative fatigue, while OpenAI expanded ChatGPT Ads across 31 European countries with conversion bidding.

Over at Google, we're seeing Ask Advisor AI reporting, strict Target CPA/ROAS floor enforcement that could crush impression share, new PMax channel controls, and the official migration timeline for DSAs to AI Max.

Read the full August update and key takeaways on our blog: https://impression.tips/4qV2TDx

31/08/2026

Performance ads without brand building have become the cold calls of yesteryear ☎️

Driven by short-termism rather than future engagement, feeds are now flooded with fast, cheap, AI-generated content.

The result?

A whole new level of ad blindness.

Marketers often treat creative as a simple targeting mechanism rather than the infrastructure the entire performance engine runs on.

Renting attention through pure performance ads will always cost more in the long run than earning it through real human storytelling.

Check out the full blog on how to balance short-term conversions with long-term brand equity 👇
https://impression.tips/4qCSXhA

28/08/2026

The brands doing best on social right now aren’t the ones reacting to everything. They’re the ones comfortable enough to let things pass them by. 🏃

65% of users now open social apps specifically to be entertained. They don't care about shiny campaign assets or standard product updates anymore; they want genuine personality.

But jumping on every trending audio or meme out of panic is backfiring.

A forced, misfired trend erodes brand trust far faster than sitting one out ever will. The brands winning right now aren't the fastest; they're the most self-aware.

Discover how brands move from forced trend participation to strategic adaptation 👇
https://impression.tips/4xyk2VV

27/08/2026

Best practice makes you average by design ⚖️

Following Meta and Google’s "gold standard" playbooks gives 4 out of 5 brands a quick lift. But when every advertiser in your sector feeds the algorithm the same data, you end up paying a premium just to blend into the background.

Safe and same are now the exact same thing.

That’s the Edge Gap: the widening divide between brands stuck in safe iteration and the few building a real advantage through exploration.

In his blog, Liam Wade shows you five ways to compete differently and how to break away from the pack 👇
https://impression.tips/4caeTuB

25/08/2026

Stop chasing the backlink. Start chasing the brand mention. 🎯🗣️

For years, Digital PR and SEO teams viewed coverage without a backlink as a missed opportunity. But recent insights suggest the rules of off-page SEO have completely changed.

Large Language Models (LLMs) and AI search engines don't just rely on links; they rely on context, entities, and training data.

Every time your brand is mentioned online (even without a link), you are actively training AI to understand your authority.

See why brand mentions are the new backlink, how to adapt your PR strategy for AI search, and why your SEO and PR teams can no longer afford to work in silos.

Check out the full blog below 👇
https://impression.tips/4xW7Ttz

21/08/2026

Search is no longer a straight line to Google; it is a fragmented journey across platforms like ChatGPT, Gemini, and TikTok 🔍

To succeed, you must ensure your brand appears as a trusted answer within these generative engines.

Join Charlie for a strategic deep-dive into Generative Engine Optimisation (GEO), where he will show you how to adapt your organic strategy to stay visible and authoritative in an AI-driven world.

You’ll learn how to:

➡️ Ensure your site is visible to LLMs

➡️ Build authority through topic clusters

➡️ Use E-A-T to win citations

Watch now for free below 👇
https://impression.tips/4fZrJwQ

20/08/2026

Learn how we supported Access' team in developing a 'search-first mindset' that resulted in 32% pipeline growth of their high-value products 🔍🧠

Read the full case study on our website 👇
https://impression.tips/3UbK1Uh

18/08/2026

When everyone is optimising using the same tools, best practice becomes common practice 🥀

The Edge Gap is the widening.

It's the space between brands, optimising for efficiency and those exploring for effectiveness.

The only way to close it without wasting budget? 💸

Actively explore new pathways by treating experimentation not as a tactic, but a mindset; a strategic advantage in an overly risk-averse landscape 🧠

Don’t let black-box ad platforms reduce your performance marketing to a simple on/off switch 🤖

Join Impression’s Liam Wade for an insightful webinar designed for marketers. We don’t just talk best practice; we share the original approaches that will empower you to challenge platform norms and drive measurable returns

Watch now for free👇
https://impression.tips/4wjhVny

14/08/2026

A new set of rules for search marketing is needed 💡

A unified, smart strategy that goes beyond one form of search activity and pulls together all marketing efforts.

From search engines to social media, retail media, and programmatic advertising, a seamless approach can reach customers wherever they are in their journey.

In this guide, you will learn:
✅ How the search and discovery landscape is changing,
✅ How to rethink your approach to KPIs
✅ How to measure marketing effectiveness within the new era of search.

Download for free 👇
https://impression.tips/4bKceaO

Address

Fothergill House, King Street
Nottingham
NG12AS

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+441158242212

Website

https://www.impressiondigital.com/

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