06/03/2026
PR is changing fast and AI is at the center of it. 🎙️
On the latest episode of PR Pace Podcast, sits down with Brett Farmiloe, founder & CEO of Featured, to unpack what’s really happening to the media relations tools publicists rely on every day.
From the return of HARO and Connectively to the rise of GEO (Generative Engine Optimization), this conversation dives into how PR pros can stay visible in an AI-first world. They also explore why human-led pitching still matters, what journalists actually think about AI-generated outreach, and how earned media is becoming a powerful tool for training LLMs and boosting brand visibility.
If you work in PR, media, or brand strategy, this episode is a must-listen.