Plusable

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09/03/2026

๐ŸŽ™๏ธ ๐ŸŽ™๏ธ ๐—™๐—ฅ๐—ข๐—  ๐—ช๐—”๐—ฅ๐—ก๐—˜๐—ฅ๐— ๐—˜๐——๐—œ๐—” ๐—ง๐—ข ๐—ง๐—ฅ๐—œ๐—•๐—˜๐—–๐—” โ€” ๐—”๐—ก๐—— ๐—” ๐—ฃ๐—ข๐—ฅ๐—ง๐—จ๐—š๐—จ๐—˜๐—ฆ๐—˜ ๐—ฆ๐—ง๐—ข๐—ฅ๐—ฌ ๐—ง๐—›๐—”๐—ง ๐—ฅ๐—˜๐—”๐—–๐—›๐—˜๐—ฆ ๐—™๐—”๐—ฅ ๐—•๐—˜๐—ฌ๐—ข๐—ก๐—— ๐—ฃ๐—ข๐—ฅ๐—ง๐—จ๐—š๐—”๐—Ÿ.

Tony Gonรงalves is kicking off Season 2 of Plusable Talks โ€” and this is a conversation youโ€™ll want to hear.

From CRO of WarnerMedia and CEO of Otter Media to Executive Producer of Tribeca Festival Lisboa, Tony has built a career across media, entertainment, culture and storytelling.

Heโ€™s also the voice behind The Heart & Hustle of Portugal, sharing the people, ambition and stories behind a Portuguese identity thriving around the world.

But this conversation goes beyond the rรฉsumรฉ.

We talk about where we come from, where weโ€™re going, the changing media landscape, the power of storytelling โ€” and what it takes to build globally without losing your connection to home.

๐ŸŽง Plusable Talks โ€” Season 2 drops Tuesday, September 8.

Subscribe to our YouTube channel โ€” link in bio โ€” and turn on notifications so youโ€™re among the first to watch when Season 2 drops.

Watch. Subscribe. Share. And join the conversation.

Tag someone building something bigger than themselves while never forgetting where they came from.

This one is worth sharing.

Last year, Plusable had the opportunity to support the production of an international documentary for SIC, Portugalโ€™s le...
08/24/2026

Last year, Plusable had the opportunity to support the production of an international documentary for SIC, Portugalโ€™s leading independent television network, as part of its ๐๐จ๐ซ๐ญ๐ฎ๐ ๐š๐ฅ ๐‚๐ซ๐ข๐ฆ๐ข๐ง๐š๐ฅ series.

The documentary revisits the shocking case of Renato Seabra, the Portuguese model convicted of killing prominent journalist and LGBTQ+ activist Carlos Castro in a Times Square hotel in 2011 โ€” a case that captured headlines on both sides of the Atlantic.

After supporting the field production here in the U.S., it was incredibly rewarding to see the documentary premiere last night on SIC in Portugal.

At Plusable, storytelling is at the heart of what we do โ€” from PR and media to international documentary production. Since 2021, weโ€™ve been proud to help bring several international productions to life.

Congratulations to the entire SIC team on bringing this complex story to the screen.

From the USA to Portugal โ€” stories travel.
And weโ€™re proud to help tell them.

We love seeing our client,  (IBID), and the incredible community it represents earn the recognition it deserves. โค๏ธSocia...
08/22/2026

We love seeing our client, (IBID), and the incredible community it represents earn the recognition it deserves. โค๏ธ

Social Life Magazine recently featured Newarkโ€™s Ironbound in Victoria Whitmoreโ€™s โ€œ48 Hours in New Jersey: A Culture-First Itinerary,โ€ spotlighting Ferry Street and the neighborhoodโ€™s extraordinary culinary and cultural identity.

For us at Plusable, this is why earned media matters. It builds destination awareness, supports local businesses, introduces new audiences to Newark and reinforces the Ironbound as one of the regionโ€™s most authentic food and cultural destinations.

Most importantly, it tells the story of a community whose businesses, families and traditions have been building this destination for generations.

Congratulations to IBID and the entire Ironbound community on another well-deserved spotlight. ๐Ÿ‘

๐Ÿ“– Read the full Social Life Magazine feature โ€” link in bio.

Come hungry.
Discover the cultures.
Experience the Ironbound.

At Plusable, purposeful storytelling is at the heart of everything we do.Beyond public relations, brand communications, ...
08/18/2026

At Plusable, purposeful storytelling is at the heart of everything we do.

Beyond public relations, brand communications, and broadcast journalism, we continue to expand the ways we help bring meaningful stories to lifeโ€”including supporting the field production of international documentaries.

Weโ€™re proud to have recently supported the field production of another documentary, marking our sixth international documentary project since 2021.

From PR and strategic communications to broadcast journalism, field production, and documentary production assistance, every approach to storytelling we take shares one common denominator: purpose.

Stories that inform. Stories that connect. Stories that make an impact.

Stay tuned as we share more about this incredible international documentary and the story behind it.

Purposeful storytelling.
Meaningful impact.

08/12/2026

Newarkโ€™s diversity is one of its greatest strengthsโ€”and nowhere is it more evident than through its food.

The Newark International Food Festival was a powerful celebration of the cultures, entrepreneurs, artists, and local businesses that make Newark one of the most diverse and dynamic cities in the country.

From African and Caribbean cuisine to Latin American specialties, vegan offerings, American comfort food, handcrafted desserts, fresh juices, and much more, every vendor shared more than a mealโ€”they shared a story. Together, they showcased the rich cultural heritage that defines Newarkโ€™s thriving culinary scene and continues to attract residents and visitors alike.

Beyond the incredible food, the festival highlighted the power of community, culture, and collaboration. It celebrated the small businesses, performers, volunteers, and organizations whose passion and dedication continue to strengthen Newarkโ€™s reputation as a premier destination for food, arts, and cultural experiences.

A special thank you to the leadership of Mayor Ras J. Baraka and Newark Arts and Education District Executive Director Victoria Walker for their continued commitment to creating experiences that celebrate Newarkโ€™s diversity, support local businesses, and bring our community together.

One City. Countless Cultures. Endless Flavors. Thatโ€™s Newark.

Hosted by Jiggy Jones ๐Ÿ‡ฑ๐Ÿ‡ท & DJ MD ๐Ÿงฟ๐Ÿ‘‘โš”๏ธ๐Ÿ‡จ๐Ÿ‡ป๐Ÿ’œ๐ŸŽค๐Ÿ’Ž ๐“‚€

Featured Food Vendors:
โ€ข Swahili Village - Newark NJ
โ€ข The Brisket Guy BBQ
โ€ข The Weekend Spot Restaurant
โ€ข Taste Of Flava Kitchen & Catering
โ€ข Blueberry Cafe
โ€ข TheGrub Box
โ€ข JuNani Juice House
โ€ข Good Morning Newark
โ€ข yummy (Shil Patel)
โ€ข Sihana @ Five Corners Ristorante
โ€ข TeaRx Cafe Newark
โ€ข Ty
โ€ข Guac Bar

Beer Garden: Newark Symphony Hall

Live Performances:
Soฬ na raiz โ€ข DJ Reymo โ€ข Kaisokah USA โ€ข DJ IZ LIT โ€ข The Tia Holt Experienceโ„ข โ€ข SedMarsh โ€ข DJ Amiri Baraka

๐ŸŽฌ Production Team: The Grant Access, LLC
๐ŸŽฅ Video: PLUSABLE

07/23/2026

Some stories deserve to be told.
Others deserve to be lived.

For 39 unforgettable days, we had the privilege of telling the story of the FIFA World Cup Newark Fan Village - a story that became so much bigger than football.

As the official public relations and media team behind this historic activation, Plusable had one mission: to showcase Newark to the world through authentic storytelling. Every interview, every photograph, every reel, every media placement, and every fanโ€™s smile became part of a narrative that redefined how millions of people experienced our city.

โšฝ 144,000+ visitors
๐ŸŒ More than 7 million organic social media views
๐Ÿ“บ More than $15 million in earned media value
๐Ÿ“ฐ International media coverage that put Newark on the global stage
๐Ÿงก Countless memories that will last a lifetime

But our greatest achievement wasnโ€™t measured in numbers.

It was helping the world see what weโ€™ve always knownโ€”that Newark is a city of resilience, culture, diversity, hospitality, and pride. A city that welcomed the world with open arms.

To our client Newark Fan Village, partners, elected officials, sponsors, media, creators, performers, vendors, and every person who trusted us to help tell this incredible storyโ€”thank you.

This wasnโ€™t just a campaign.
It was history.

And weโ€™re honored that Plusable helped write one of Newarkโ€™s greatest chapters.

๐ŸŽฅ PLUSABLE

๐Ÿ†Weโ€™re beyond honored and incredibly grateful to share that Plusable has been recognized with THREE Platinum Awards in t...
07/16/2026

๐Ÿ†Weโ€™re beyond honored and incredibly grateful to share that Plusable has been recognized with THREE Platinum Awards in the CommunityVotes Newark 2026 awards!

๐Ÿฅ‡ Platinum โ€“ Digital Marketing
๐Ÿฅ‡ Platinum โ€“ Social Media Marketing
๐Ÿฅ‡ Platinum โ€“ Videography

These awards are a reflection of the passion, creativity, and dedication our team brings to every project. From developing impactful digital marketing strategies and engaging social media campaigns to creating compelling video content, our mission has always been to help our clients tell their stories, grow their brands, and make a lasting impact.

To everyone who nominated us, voted for us, trusted us with your vision, and supported our journeyโ€”thank you. Your confidence in our work inspires us every single day.

Weโ€™re especially proud to be recognized in Newark, a city filled with innovation, entrepreneurship, culture, and community. Itโ€™s a privilege to work alongside so many incredible organizations, businesses, and leaders who are helping shape Newarkโ€™s future.

Hereโ€™s to continuing to create, inspire, and deliver results that matter. The best is yet to come!

๐ŸŽง ๐—ง๐—ข๐— ๐—ข๐—ฅ๐—ฅ๐—ข๐—ช ๐—”๐—ง ๐—ง๐—›๐—˜ ๐—ก๐—˜๐—ช๐—”๐—ฅ๐—ž ๐—™๐—”๐—ก ๐—ญ๐—ข๐—ก๐—˜๐ŸŽง Join us right after the Portugal vs. DR Congo game for a FREE performance by world-re...
06/17/2026

๐ŸŽง ๐—ง๐—ข๐— ๐—ข๐—ฅ๐—ฅ๐—ข๐—ช ๐—”๐—ง ๐—ง๐—›๐—˜ ๐—ก๐—˜๐—ช๐—”๐—ฅ๐—ž ๐—™๐—”๐—ก ๐—ญ๐—ข๐—ก๐—˜๐ŸŽง
Join us right after the Portugal vs. DR Congo game for a FREE performance by world-renowned DJ Ride - brought to you by for 2026.

Directly from Portugal, DJ Ride is a 4x IDA World Champion and one of the worldโ€™s top turntablists, known for his lightning-fast scratching, innovative routines, and elite technical skill. As a member of the Beatbombers, he has represented Portugal on stages and in competitions around the globe.

๐Ÿ“… Tomorrow right after the Portugal vs. DR Congo game๏ฟฝ๐Ÿ“ Newark Fan Village, Newark, NJ๏ฟฝ๐ŸŽŸ FREE Admission โ€“ No ticket required

Experience great music, community, and unforgettable energy in the heart of Newark after the match, thanks to North to Shore and all its partners.

Address

PLUSABLE PR C/o Project For Empty Space 800 Broad Street/Suite 318
Newark, NJ
07105

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