Ideas To Go

06/17/2026

Consumer insights from Creative Consumers® associates drive faster innovation. By turning their homework into a compact, highly inspiring discussion to start ideation, ITG ensures teams bypass the noise to anchor every idea in actual unmet needs.
Pictured here: ITG Facilitator Dina Pancoast debriefing a consumer assignment during a recent ideation!

06/11/2026

Spinning chairs. Bathroom breaks. A random story about someone's cat. Working with kids in research sessions is its own sport. And after 30+ years, we've learned a few things. Our latest article breaks down how to make the most of the input you get from kids, tweens, and teens during research:

Discover how ITG engages kids, tweens, and teens in focus groups, stimulus panels, and ideation sessions to unlock real consumer insights.

06/05/2026

The closer your team gets to consumers, and the closer your ideas get to the real tensions in their daily lives, the more powerful innovation becomes. ITG bridges both. Our Creative Consumers® associates and compact workshop designs connect your brand directly to the people it serves, turning authentic human tension into creative momentum, fast.

Innovation in days, not months. ITG connects teams with Creative Consumers® for co-creation, insights research, and workshops that drive results.

06/03/2026

Consumers always find a way to get outside when the weather is nice! Cheers to a great group during this week's ideation

05/28/2026

Most Fortune 500 innovation happens behind closed doors. Because we work at the highest-stakes stage of product development, our client projects usually stay locked in a vault. Explore the rare success stories and case studies we are allowed to talk about: https://hubs.ly/Q04jfsk90

05/25/2026

Some of the most important ideation work happens before ideation even starts. Creative Consumers® associates’ homework assignment gives client teams direct access to real lives, emotions, and everyday tensions before the workshop moves into idea generation. That unfiltered start offers a glimpse into the messiness of real life, often revealing nuanced Opportunity Areas that shape a more distinctive framing of the project objective. And when the problem is framed in a more unique way, the ideation that follows is more likely to produce unique and differentiated ideas.

05/21/2026

Fresh air can create fresh thinking! Getting outside resets the energy, leads to different connections, and makes it easier for new ideas to surface. See how ITG's workshops stretch thinking into new territories: https://hubs.ly/Q04hvfhW0

05/18/2026

This is where consumers' homework turns into ideas! Creative Consumers® associates share their assignment output live, riff on each other’s ideas, and fuel the next wave of ideas with their own real-world stories. Learn more about our Creative Consumers® associates here: https://hubs.ly/Q04fmzTV0

05/14/2026

Creativity gets a lot of the credit, but framing is often what gives ideas traction. Derek Thompson’s recent piece is a smart reminder that better questions can open the door to better innovation:

What the mysterious history of "multiple discovery" in science tells us about the nature of creativity

05/12/2026

An ITG ideation session looks effortless, and that's by design! But it takes a lot of work to pull off. From custom consumer homework assignments to same-night concept writing, ITG Facilitator Beth Storz shares what happens before, during, and after the session to turn a room full of people into actionable innovation →

Go behind the scenes of an ITG ideation session and see how expert facilitation, consumer co-creation, and thoughtful planning turn big challenges into actionable ideas.