Ideas To Go

06/03/2026

Consumers always find a way to get outside when the weather is nice! Cheers to a great group during this week's ideation

05/28/2026

Most Fortune 500 innovation happens behind closed doors. Because we work at the highest-stakes stage of product development, our client projects usually stay locked in a vault. Explore the rare success stories and case studies we are allowed to talk about: https://hubs.ly/Q04jfsk90

05/25/2026

Some of the most important ideation work happens before ideation even starts. Creative Consumers® associates’ homework assignment gives client teams direct access to real lives, emotions, and everyday tensions before the workshop moves into idea generation. That unfiltered start offers a glimpse into the messiness of real life, often revealing nuanced Opportunity Areas that shape a more distinctive framing of the project objective. And when the problem is framed in a more unique way, the ideation that follows is more likely to produce unique and differentiated ideas.

05/21/2026

Fresh air can create fresh thinking! Getting outside resets the energy, leads to different connections, and makes it easier for new ideas to surface. See how ITG's workshops stretch thinking into new territories: https://hubs.ly/Q04hvfhW0

05/18/2026

This is where consumers' homework turns into ideas! Creative Consumers® associates share their assignment output live, riff on each other’s ideas, and fuel the next wave of ideas with their own real-world stories. Learn more about our Creative Consumers® associates here: https://hubs.ly/Q04fmzTV0

05/14/2026

Creativity gets a lot of the credit, but framing is often what gives ideas traction. Derek Thompson’s recent piece is a smart reminder that better questions can open the door to better innovation:

What the mysterious history of "multiple discovery" in science tells us about the nature of creativity

05/12/2026

An ITG ideation session looks effortless, and that's by design! But it takes a lot of work to pull off. From custom consumer homework assignments to same-night concept writing, ITG Facilitator Beth Storz shares what happens before, during, and after the session to turn a room full of people into actionable innovation →

Go behind the scenes of an ITG ideation session and see how expert facilitation, consumer co-creation, and thoughtful planning turn big challenges into actionable ideas.

05/06/2026

ITG Facilitators Dina Pancoast and Monica Grant during a recent *checks notes* BEVERAGE ideation! ITG rents different facilities depending on the city we are in, and this photography studio has great natural lighting for creative energy... and it also includes supplies for the makeup artists!

05/04/2026

Facilitator Focus: ITG's Greg Cobb creating the next creative exercise during ideation! Facilitators are always working in the background to stay one step ahead during divergence.

04/23/2026

Not all innovation challenges look alike! ITG's bundled project packages let you customize each session around a different objective, run them back-to-back or spread them across the year, and always have Creative Consumers® associates co-creating alongside your team. More flexibility. More output. More value. Check out your options here:

Plan out multiple innovation workshops and save on costs. See which ITG Packages are currently available.